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Brand Manager - 1 year contract - Danone Canada

  • Posted: 3 Sep 2021
  • Marketing
  • Toronto, Canada
  • Canada

About the job

We are looking for an exceptional marketer to join the Danone Canada team as a Brand Manager, based in either our Toronto or Boucherville locations. This role will help elevate a group of exciting brands and continue to drive strong growth.  This is a temporary position of one year.


As part of this position, you will be accountable for:


Manage the brand following two major priorities:

  • Provide an understanding of consumers' needs, expectations, and behaviors for the brand for which he is responsible
  • Actively participate in the marketing strategy, design, and implement plans dedicated to its brand.


More specifically:

  • Develop and implement the Brand Marketing strategy for Canada
  • Develop and implement the communication plan including traditional media, digital and social media strategy, as well as brand influencer and ambassador programs, in collaboration with external suppliers.
  • Develop and implement the in-store activation plan, in collaboration with the sales team.
  • Monitor and analyze the performance of the brands and markets concerned (internal data, Nielsen, panels and Ad Hoc studies, competitive intelligence), forecast their changes (sales forecasts) and propose recommendations.
  • Manage the brand on a day-to-day basis by developing innovative marketing strategies to implement them and to follow the different execution components (promotion, packaging, price, product, etc.), in collaboration with external suppliers and internal departments, Purchasing, etc);
  • Work effectively with Danone Group's global network (including Danone USA);
  • Monitor and control the marketing budget (Pub, Pack, Promo, Studies) and its impact on the profitability of its brand.
  • Contribute to the development of the Assistant Brand Manager


About you

The ideal candidate will have the following qualifications and competencies:


  • Bachelor of Business Administration with specialization in Marketing;
  • Holding a master’s degree in Marketing, or, and an MBA are assets.
  • Excellent communication skills in French and English, both oral and written;
  • Experience in brand management: minimum of 3 to 5 years of brand management.
  • Experience in marketing research and mastery of Nielsen and Homescan tools;
  • Experience in new product launch;   
  • Experience in brand communication;
  • Rigor, capacity for analysis and synthesis;
  • Autonomy, initiative, and flexibility.

About us


Danone Canada is a business unit of Danone and operates from headquarter offices in Boucherville, Quebec, and Mississauga, Ontario. Danone Canada is the country’s largest consumer-facing B Corporation, demonstrating that the company meets the highest standards of social and environmental performance, accountability, and transparency. We have 500+ employees across Canada engaged and energized to deliver Danone’s mission: Bringing health through to food to as many people as possible, by working on strong brands such as Activia, Oikos, Danone, Silk, International Delight and many others Come join our movement for a healthier world: One Planet. One Health BY YOU.


Danone Canada doesn’t just welcome what makes you unique, we value it. We’re proud to provide equal opportunities to all employees and applicants for employment without regard to cultural background, religion, disability, sex, sexual orientation, gender identity and expressionor age. Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect.

Application procedure

  • Resume and Cover letter

  • Interview #1

  • Interview #2

  • Welcome