Go to content

Digital Marketing Executive

  • Posted: 6 Oct 2021
  • Marketing
  • Istanbul
  • Turkey

About the job

Digital Marketing Team is the heart of the business at Danone, and connects consumers and brands with the most innovative digital marketing strategies via building data driven engagement model for personalized experiences.

We are looking for an analytical and enthusiastic "Digital Marketing Executive" who has at least 3 years with a strong experience in Digital marketing projects.


In this role you will;

  • Lead the digital strategy and deploy digital innovation agenda for the owned digital platforms (websites/apps/social) in close collaboration with brand teams, development agencies and IT teams.
  • Act as brands’ digital project lead to implement a data driven engagement model and enable brands to win via personalized journey experiences
  • Enable personalization strategy by leveraging state of the art marketing technology
  • Grow & Analyse 1st party data to fuel our data driven engagement model
  • Develop digitized intelligent assets (digital products, services, tools etc.) based on business needs and keep upgrading
  • Manage digital agencies ranging from web development to SEO, measurement and creative to lead the roadmaps including UX&UI strategy, creative development, service development and necessary integration processes for all websites and relevant platforms
  • Develop and deploy Danone Brands’ SEO strategy in close collaboration with the content team and SEO agency to increase high quality organic traffic
  • Strategy setting of CRM roadmap for the relevant brands and leading all relevant stakeholders to increase the brands’ consumer database to increase sell-out, brand love and engagement
  • Have hands on experience with web and mobile analytics tools such as Google Analytics, Google Tag Manager, Firebase and Adjust. Ability to come up with robust analysis and suggestions derived from these tools
  • Have a data - driven approach in order  to analyse, design and improve user journeys with a creative business mindset and curiosity for technology



About you

To be able to successful in the role, you need to;

  • University degree in a relevant discipline
  • 3+ years proven experience in digital marketing and/or marketing technology and/or e-commerce area
  • Excellent understanding of digital ecosystem and a trend seeker
  • Intellectual curiosity and persistence to find answers to questions
  • Excellent project management skills, X-functional digital projects management experience with appetite to grow personality and cooperative mindset
  • Experience in utilizing 1st and 3rd party data for segmentation, audience creation, targeting, and personalization
  • A data driven mindset: Feeling Comfortable working with big amounts of data, an Excel hero 
  • Have good presentation skills
  • Ability to explain the data in a super simple way to stakeholders in the company & understand their business needs
  • Media management experience is a plus



About us

Danone is a world leading food company built on three business lines Fresh Dairy Products, Nutrition and Waters. Danone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies.


We Offer

  • An autonomous role where you will be the owner of company’s consumer data architecture and management in an agile environment
  • To develop strategies and take initiatives in order to power the growth with a start-up mindset
  • To work closely with Danone Global Data & Tech & Digital Marketing teams and become part of a unique collaborative network
  • To invest in your skills via our powerful training programs, and enable strong career development both locally and globally

Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!