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Key Account Manager Retail Top 3 - Category Plant-based

  • Posted: 16 Sep 2021
  • Sales
  • Brussels or Ghent
  • Belgium

About the job


Your goal is to develop and execute a customer strategy & business plan to realize Danone’s financial targets for a group of key customers in our business. 


You report to the Retail Director and your key tasks consist of 2 principal areas:


1/ Customer management

  • You will develop a customer business plan consistent with the company’s objectives. You will negotiate, execute, monitor and review this plan within budgetary guidelines (trade terms & trade funding) and Danone legal policy.
  • You will provide the organization with full customer understanding as you are the customer expert. You manage and develop the relationship with the customer on various levels (buying office, marketing, exploitation, field). In this role you will be tracking sales and business development using both internal and external data (e.g. Nielsen & GfK).
  • You will execute activation plans (brands/innovations) through customer tools and activation plans with the highest return on investment. 
  • You will communicate properly with all departments, enable colleagues to obtain operational excellence (Sales Controlling, Customer Service and Supply Chain) and be the key spokesperson for your customers.


2/ Business management in team context

  • You will ensure a full internal pro-active alignment on brand strategy and actions plans with KAM team colleagues & Sales Assistants.
  • You will make gap analyses based on internal data and on external data in collaboration with category management for your customers.
  • In collaboration with the shopper team, you will perform promo analysis at client level. This will allow the development of tailormade promo, to get insights for your customers and to improve insights in retailer-tools. This also includes a follow up of the tailor-made budget reporting.

About you


As our new Key Account Manager, you have a relevant Master Degree in economics, marketing, sales or general management and a decent experience in Sales/Key Account Management, preferably in fast moving organizations.

Enthusiastic and open team player, your great entrepreneurial and strong negotiation skills will also be key advantage to be successful in this role. You are able to analyze and interpret data in order to transform them into insights. You have a very good knowledge of Dutch, French and English.


About us


Working here you’ll need to enjoy a fast-pace, complexity and it can get a little challenging. But it’s packed with opportunities. You’ll work with some of the best-known brands in the world and we absolutely guarantee that you can just be yourself. Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.

We are proud to be an equal employer. We are convinced our differences make the difference and that an inclusive working environment will drive our growth as a business, as teams and as individuals. We will therefore consider all applicants for employment* fostering an inclusive working culture that is accessible for all.

Did you know that as a B-Corp certified company, Danone meets the highest verified standards of social and environmental performance, transparency, and accountability?


We Offer

Our core values - Humanism, Openness, Proximity and Enthusiasm embody the way we aspire to behave in everything we do. If you are an energetic person who believes in these principles, then Danone is the right company for you! Join our dynamic team and help us make our vision a reality by playing a key role in the performance of Danone and all its brands.


What’s next?

 Hit the “apply now” button now. You have until October 14th to apply. To comply with GDPR regulations, we cannot process your personal data without given consent. Therefore, we strongly recommend applying directly via our career website.


Need more information? Please contact Annelies Verbruggen, Talent Manager, via annelies.verbruggen@danone.com


* all applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.