Go to content

Senior/Brand Manager

  • Posted: 14 Oct 2021
  • Marketing
  • Istanbul
  • Turkey

About the job

Nutricia Turkey is looking for a talented colleague for the "Senior/Brand Manager” position. If you are looking for a job to work in a dynamic, diverse, and growing business that participates in various categories, you may be the perfect match for this position! Take this opportunity to GROW Together!


In this role you will;

  • Take full P&L responsibility of the brand and rally the x-functional teams to reach and exceed business objectives
  • Strengthen the power of the brand behind saliency, difference & meaningfulness
  • Acts as the brand owner by displaying a constant challenger mindset with a desire to question the norm and always strives for excellence.
  • Strategy Development
  • Rigorous brand & market performance analysis
  • Identify growth opportunities for the brands
  • Work with Head of Marketing to craft both the short-term & long-term business & marketing strategies including prioritization & action plans
  • Lead presentation preparations for both global and local stakeholders
  • Develop Brand Innovation Strategy
  • Identify key growth platforms & relevant innovation & renovation opportunities
  • De-average consumer data, define tribes, create brand concepts and validate
  • Ensure the brand has a sustainable NPD pipeline
  • Manage AMM process and lead the innovation initiatives in collaboration with cross functional stakeholders
  • Ensure projects are completed on strategy, on time and within budget
  • Manage brand marketing budget and lead offline and online media plans in collaboration with media team and agencies.
  • Ensure a thorough market and competitive analyses and collaborate with S&I teams for facilitating consumer research and Brand Health Tracking
  • Responsible from brand's positioning, pricing and business case analyses
  • Comply with regulatory and deal with related stakeholders cross-functionally
  • Lead and finalize agency agreements and take active role in creating contracts to minimize risks with the legal and media teams
  • Act as the x-functional brand leader; control and coordinate the development of marketing programs and implementation through agencies and cross functional teams
  • Review channel, SKU and regional performance of the brand and work with C&CD and Sales Teams to drive brand activation plans
  • Support implementation of all brand and campaign toolkits with C&CD Teams (Key Visual, print and digital materials, Q&As, all consumer promotions, joint business plans etc.)
  • Recruit, coach & develop the team for current success and potential future roles
  • Individual development plans for the team
  • Talent development planning
  • Select and interview new recruits



About you

To be able to successful in the role, you need to;

Hard skills:

  • Marketing experience, ideally within FMCG min 3-4 years
  • University graduate from a reputable university, preferably management, economics, engineering or social sciences
  • Experience working with marketing agencies
  • Familiar with the overall business environment and cross-functional dynamics (R&D, Finance, Operations, Strategy) of FMCG companies
  • Excellent command of written and spoken English
  • Experience in NPD development (insight generation, concept building, concept testing)

Professional attributes:

  • Excellent communication skills, with the ability to simplify and deal with all kinds of different stakeholders cross functionally, across countries and management levels
  • Strategic capabilities and experience in marketing strategy development, situational and trend analysis and creative campaign development
  • Ability to oversee regional and local brand creative strategy (creative ideas and execution)
  • Deep consumer understanding, with a grounding in insights and analytics business / commercial acumen, including financial and digital expertise

Project management skills:

  • Organized, structured and always have an overview of all the deliverables. Ability to bring multiple projects to a successful ending within the given timeframe and to work well and lead cross functional teams
  • Possess the skills to prioritize and simplify when needed

Result driven:

  • Not only focus on your own results, but always do what's best for the company and the brand
  • Ability to turn insight in to action
  • Self-starter


Executive presence:

  • They speak in such a way that naturally draws people in
  • The ability to articulate a clear vision thru thought leadership and partnership



About us

Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it’s all up to you.

Working here you’ll need to enjoy a fast-paced, complexity and it can get a little challenging. But it’s packed with opportunities. You’ll work with some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma, and we absolutely guarantee that you can just be yourself.

Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.


We offer

This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive "change" & "growth. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.

What’s next?

Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!