Go to content

Senior Media Executive

  • Posted: 28 Sep 2021
  • Marketing
  • Istanbul
  • Turkey

About the job

Digital Marketing Team is the heart of the business at Danone, and connects consumers and brands with the most innovative media strategies and cutting edge techologies. We are looking for “Senior Media Executive” will lead our media strategy and planning with creative business mindset.


In this role you will;

  • Leading our digital media planning strategy in line with our brands’ growth objectives
  • Executing the media planning agenda in close collaboration with the media agency and optimize the media plan in flight based on agreed KPIs
  • Responsible for boosting online conversion for Ecommerce Players and Direct to Commerce in line with sales team
  • Measure and report performance of all digital marketing campaigns, and assess against KPIs to make recommendations for further development
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues. 
  • Create rigorous A/B testing strategy so that we are always learning and finding new wins
  • Work closely with our design team to create content strategies for ecom and DTC campaigns
  • Be proactive and creative in coming up with and testing new initiatives, techniques and approaches for optimization and driving acquisition, growth and retention
  • Work in coordination with global digital teams to bring outside in and also make Turkey known with its best practices in digital media.
  • Live and breathe digital media, understanding current trends and evolution of the digital media platform space by scouting new agencies, key vendors etc.



About you

To be able to successful in the role, you need to;

  • University degree in a relevant discipline
  • 5+ years proven experience of performance marketing management experience preferably in a well known FMCG company or in e-commerce area
  • In-depth experience in DV360, SA360, Google Ads and Facebook Business Suit
  • Strong analytical approach, reporting skills and attention to detail with high level of curiosity and appetite for growth mindset
  • Strong time management skills with an ability to prioritize multiple tasks,
  • Enthusiasm for working in collaboration with x-functional teams and media agency
  • A data driven mindset: Feeling comfortable working with big amounts of data, an Excel hero
  • Have outstanding and clear communication skills - be able to think strategically and analytically to understand complex or ambiguous issues and articulate strategic solutions, and recommendations
  • Advance command of verbal and written in English



About us

Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it’s all up to you.

Working here you’ll need to enjoy a fast-paced, complexity and it can get a little challenging. But it’s packed with opportunities. You’ll work with some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma, and we absolutely guarantee that you can just be yourself.

Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.

We offer
This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive "change" & "growth. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.

What's next?
Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!