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Shopper Marketing Manager - Danone Canada

  • Posted: 7 Sep 2021
  • Marketing
  • Toronto, Canada
  • Canada

About the job

We are looking to fill a Shopper Marketing Manager position at Danone Canada.


As part of this position, you will be accountable for:

Mission: Leverage shopper insights to accelerate sales and create value to our retail partners by offering activations to increase shopper conversion at the point of sale and in the pre-shop planning stage. Lead financially sustainable projects with respective clients in all key stages: ideation, client proposal, creation, budget management and execution.


More specifically:

  • Conduct Market Analysis to capture retailers’ opportunities
  • Develop National enforcement tools in line with brands strategies and develop online and instore retailer specific programs
  • Establish and maintain relationships with shopper marketing contacts of regular clients.
  • Manage projects, approvals, budget,  timelines and ROI analysis with the agency and the different approvers.
  • Provide sales and presentation tools for field sales teams.
  • Test innovative in store concepts to find new ways of conversion.


About you

The ideal candidate will have the following qualifications and competencies:

  • Bachelor’s degree in business administration or any other relevant field.
  • Bilingual (English and French) is an asset.
  • Experience in sales and / or shopper marketing of 5 to 7 years, ideally in the consumer-packaged goods market (CPG).
  • Good knowledge of store environment and understanding of the elements that trigger the conversion of shoppers at the POS.
  • Ability to present clearly and to influence internal and external stakeholders.
  • Agility in managing multiple projects involving several stakeholders.
  • Asset: experience in account management or marketing role in a CPG or retailer environment

About us

Danone Canada is a business unit of Danone and operates from headquarter offices in Boucherville, Quebec, and Mississauga, Ontario. Danone Canada is the country’s largest consumer-facing B Corporation, demonstrating that the company meets the highest standards of social and environmental performance, accountability, and transparency. We have 500+ employees across Canada engaged and energized to deliver Danone’s mission: Bringing health through to food to as many people as possible, by working on strong brands such as Activia, Oikos, Danone, Silk, International Delight and many others Come join our movement for a healthier world: One Planet. One Health BY YOU.


Danone Canada doesn’t just welcome what makes you unique, we value it. We’re proud to provide equal opportunities to all employees and applicants for employment without regard to cultural background, religion, disability, sex, sexual orientation, gender identity and expressionor age. Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect.

Application procedure

  • Resume and Cover letter

  • Interview #1

  • Interview #2

  • Welcome