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(Japanese Required)Sr. Manager, Shopper Activation

  • Posted: 11 Sep 2023
  • Sales
  • Tokyo
  • Japan

About the job


Lead and manage Shopper Activation team, having the responsibility for whole in-store activation activities such as POSM (in-store tools) and customer specific campaign. On top of that, he/she is expected to maximize in-store visibility and consumer purchase intention with strong ownership as well as leadership.

Shopper activation team is aiming at developing the best activation plan with cross functional teams based on each objective (e.g. to maximize new product launched impact, to build the relationship with a customer or to get additional in-store space, etc.) and lead these projects.




Main responsibilities

In-store POSM development

  • Develop POSM (in-store tool kit) for each channel x customer by collaborating with Marketing team to maximize in-store visibility and accelerate sales
  • Develop POSM design guideline and prepare for sales negotiation
  • Manage sales A&P budget


In-store shopper activation plan

  • Develop shopper activation plans (shopper events, customer marketing plans) to drive Sales and and review the result with marketing team
  • Maximize in-store new trial thru the activities based on shopper understanding and contribute to Category growth
  • Develop in-store DEMO plan and its manual for new trial acquisition
  • Seek for new / effective scheme to maximize in-store trial user


Team development

  • Lead team with a clear purpose and logic, improve ways of working, and ensure effective collaboration among and beyond the team
  • Performance management and development planning for the team

About you

CAPABILITY PROFILE – Required Background

Education background

  •  Possess a general bachelor’s Degree or equivalent and above

Technical Skills and Experiences required

  • Experience sales or shopper marketing role in FMCG industry (at least 3 years)
  • Experience of co-working with cross-function team
  • Experience of managing an external agency
  • Good knowledge of shopper insight such as Path to Purchase, purchase driver
  • Analytical skill (both qualitative and quantitative)
  • Native level of written and spoken Japanese and intermediate level of written and spoken English
  • Microsoft Office skills (Word, Excel, PowerPoint, etc.)


Competencies to be successful on the job


  • Strong interpersonal communication skills & ability to work cross-functionally
  • Strong ownership to deliver the project
  • Strong challenging spirit with never give up attitude
  • Agile Entrepreneurship
  • Flexibility to change


About us



Dedicated to bringing health through food to as many people as possible, Danone is a leading global food & beverage company built on three businesses: Essential Dairy and Plant-Based Products, Waters and Specialized Nutrition.


At Danone, we aim to inspire healthier and more sustainable eating and drinking practices, in line with our vision - Danone, One Planet. One Health - which reflects a strong belief that the health of people and the health of the planet are interconnected. We deliberately concentrate on high-growth and health-focused categories, and commit to operating in an efficient, sustainable and responsible manner.


Check out the link below to find out more about Danone in Japan.



Danone Japan is a certified B Corporation and is an Equal Opportunity Employer: Female / Minority / Disability / Marital Status / Sexual Orientation / Gender Identity

Danone Japan doesn’t just welcome what makes you unique, we value it. We’re proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, colour, religion, disability, sex, sexual orientation, gender identity, national origin, age, genetic characteristic or any other protected status. Faithful to our values of openness and humanism, all our employees share in the commitment to engage one another with dignity and respect.

Application procedure

  • Resume and Cover letter

  • Interview #1

  • Interview #2

  • Welcome