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Associate Manager, Digital Shelf Measurement / Senior Associate Manager, Digital Shelf Measurement

  • United States CO
  • WHITE PLAINS, Broomfield
  • Remote
  • USD 95000.00-110000.00
  • Permanent Full-Time
  • Posted: 19 Jul 2024
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Associate Manager, Digital Shelf Measurement / Senior Associate Manager, Digital Shelf Measurement

About the job

Scope:

  • Scorecard and Tracking: Own with digital shelf measurement scorecarding to track KPI progress against goals, coordinating objectives and action with both Sales and Marketing partners
  • Content Effectiveness: Work with Content and Insights team to analyze and improve processes for content effectiveness measurement
  • Business Integration: Improve digital shelf measurement dashboards to enable drill-down analysis and show high-level business insights. Monitor + report out performance.

Role:

The Associate Manager, Digital Shelf Measurement will report into the Director, Digital Shelf + Capabilities and be responsible for helping to build Best in Class business performance acumen for the Digital Shelf. This person will support the Director, Digital Shelf + Capabilities, by helping to lead a cross-functional team to democratize PICOS (picture of success) scorecarding and execution for Digital Shelf KPIs (In-stock Rate, Content Compliance, Search Placement, Ratings & Reviews). This includes but is not limited to monthly scorecarding, cross-business analytics integration, internal education plan, and measuring content effectiveness. Analytically savvy, this person will improve digital shelf dashboards to enable drill-down analysis and share high-level business insights. In this capacity, they will monitor and report out digital shelf performance and make recommendations to continue to take Danone’s digital shelf to the next level. This will enable them to connect with key business stakeholder who impact the KPIs (Sales, Marketing, Operations, eComm) and co-create action plans to improve performance.

Responsibilities:

Champion ongoing ePICOS scorecard progress, using insights to help define priority actions for impact

  • Maintain performance tracking of the digital shelf using performance dashboard, derive insights, share monthly analysis with the teams
  • Make recommendations for product information updates to drive performance improvement, track progress against recommendations
  • Support on going Digital Shelf Content audits to ensure we are measuring Content Compliance across customers
  • Track the impact of digital shelf content optimizations on conversion and champion ongoing content optimization by leveraging digital shelf analytics platform
  • Assist in scaling the eCommerce digital shelf KPI fundamentals across our regions
  • Act as the central point of contact for the eCommerce Managers to review digital shelf opportunities and summarize actions needed back to the Digital Shelf team - measure and diagnose content compliance and content effectiveness to optimize conversion
  • Support eCommerce Managers to share insights that they can bring back to their customers
  • Connect across Digital Shelf Content and Demand Generation to track Share of Search Placement and make recommendations for keyword search opportunities
  • Build and own dashboards for Digital Shelf KPI analytics, focusing on Categories, Brands, Customers, and Competition
  • Maintain Profitero Database to ensure accuracy
  • Own SKU Prioritization as part of the Digital Commerce portfolio strategy

Drive Data Democratization and Business Integration of Digital Shelf KPIs

  • Be the ePICOS liaison and build stakeholder engagement and education training plan
  • Connect with the Sales, Marketing, Insights, and Enterprise Analytics teams for broader insights and analytics integration opportunities –
  • Champion data democratization and drive the integration with retail KPIs for Customer JBP discussions
  • Own/manage the relationships with Profitero and the Circana team that manages the Profitero integration (with A&I support)
  • Partner with Circana and Profitero on Digital Shelf Measurement opportunities
  • Lead Phase 2 of the Stakeholder Engagement Plan to include brand / category management with A&I to support/consult, as needed
  • Set KPI goals and ensure integration with other business reporting
  • Engage and train key stakeholders around KPIs, systems and dashboards

Support continuous optimization of Content via Content Effectiveness measurement

  • Partner with Analytics & Insights team to measure content effectiveness and make recommendations back to Digital Shelf Content team
  • Manage A/B testing strategy and execution in partnership with Content and A&I

 

This position is hybrid preferred and can be based in either White Plains, NY or Broomfield, CO but is also remote eligible. 

About you

Candidate Profile – Behaviors, Skills, Qualifications:

Behaviors

  • Very strong attention to detail with eye on data integrity
  • Creative eye for what will drive consumer conversion
  • Ability to balance analytical and creative storytelling mindset
  • Strong communication skills and very organized
  • Embodies can-do attitude and willing to roll up their sleeves
  • Passion for creating processes and implementing new systems
  • Business development mindset and passion for discovering new opportunities to drive growth
  • Self-starting and proactive leadership style - takes initiative and can hit the ground running
  • Fast learner with solution-oriented mindset
  • Passion for technology platforms and eCommerce
  • Comfortable change and the need to be agile

Skills

  • Ability to manage many different data sources
  • Strong analytical proficiency with proven recommendations for impact
  • Ability to understand different needs and translate into one clearly defined goal/objective
  • Creative and out of the box approach to problem solving
  • Comfort with analyzing large sets of data and making strategic recommendations
  • Effective at managing multiple stakeholder needs and projects & connecting the dots
  • Comfortable leveraging data to drive business decisions

Qualifications

  • Proficient in Microsoft Suite (Excel, PowerPoint)
  • Experience manipulating data and formulas in excel
  • Experience with Salsify and Profitero a plus
  • Experience with Consumer Insights a plus
  • Experience with PowerBI a plus
  • Experience with Snowflake a plus
  • Experience with Content Effectiveness Tools a plus: Vizit, Dragonfly, UserTesting

The base compensation range for this position is $95,000 to $110,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.

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About Danone

At Danone North America, you’ll work with some of the best-known food and beverage brands in the world like Activia, Silk, Two Good, Oikos, evian, and Happy Family. You’ll be part of the largest Certified B Corp™ in the world, working together to make sure our brands create real benefits for people, communities, and the planet. We have 6,000+ employees across the U.S. and Canada. Come join our movement for a healthier world: One Planet. One Health BY YOU.

 

Danone North America doesn’t just welcome what makes you unique, we value it. We’re proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status. Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect.

http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf

 

 

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Job details

Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition. 

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