Go to content

Brand Manager Activia

  • Posted: 5 Nov 2021
  • Marketing
  • Prague
  • Czech Republic

About the job

  • Contribution to the development of long term strategic brand vision
  • Defining and prioritizing the strategic objectives for the brand is his/her responsibility
  • Development and execution of marketing campaigns
  • Managing of full marketing mix brand plan (incl.TV, development of brand communication materials, packaging, sampling, launches of new products)
  • Measurement and reporting of performance of all marketing campaigns
  • Budget planning and monitoring
  • Efficient collaboration with other local departments (digital, sales, operations, finance) and the global team to ensure successful delivery of assigned projects
  • Managing cooperation with external partners and creative agencies
  • Working with research agencies to conduct and analyze researches that build an understanding of consumer/shopper needs and trends
  • Integration of research learnings (consumer, shopperl) and environmental, social tendencies and transforming them into strategic opportunities for the brand
  • Following and analyzing key indicators of the market, the brand and competitors performance on the market


About you

  • 3-4 years of marketing experience with different brands at an international company (ideally FMCG)
  • University degree in business or marketing
  • Languages: Czech or Slovak (at a native speaker level), English (fluent)
  • Good knowledge of Excel, PowerPoint, and Word
  • Project management skills (managing cross-functional cooperation)
  • Passion for driving business and ambition to create breakthrough results
  • Determined to grow his/her brand
  • Strategic and analytical thinking
  • Drives change with a "can do" mindset
  • Result-oriented, able to handle multiple tasks
  • Solves complex problems effectively
  • Constructive, open communication style, easily connect with others


About us

  • In Danone, you are part of a diverse, global and entrepreneurial team as we work together to contribute to a healthier world.
  • You will be working with passionate and friendly people, who are living their jobs
  • You will be working for an international company with a leading position in the market offering the highest quality products
  • Make a significant impact whilst growing and developing a career
  • 5 weeks of vacation, 5 days of sick leave, meal vouchers, cafeteria, annual bonus, and other benefits

Application procedure

  • Resume and Cover letter

  • Interview #1

  • Interview #2

  • Interview #3

  • Welcome