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Marketing

Media & Digital Manager

  • Portugal
  • LISBOA, Lisbon
  • Hybrid
  • Permanent Full-Time
  • Posted: 6 Aug 2024
mobile
Media & Digital Manager

About the job

At Danone, we believe that every time we eat or drink, we vote for the world we want. As a leading food and beverage company, we make healthy, sustainably produced foods and beverages that nourish people's lives. As the largest Certified B Corporation in the world, we are committed to redefining business success to ensure that through our brands we create real benefits for people, our communities, and the planet.

 

We are looking for a Media & Digital Manager to hold the responsibility for the full Media Strategy & integrated communication planning for Danone Portugal 3 categories (Dairy, Plant-Based and Specialized Nutrition), agencies eco-system management and always aims to maximize our communication efficiency & impact.

 

Main areas of responsibility are the following:

 

  1. Strategy: Media & Communication strategy definition, activation & analysis.
  2. Media “Traditional”: Yearly negotiation, planning, max. campaign efficiency, coverage & tracking.
  3. Digital: Display, Programmatic, Paid Search (SEM-SEO), Paid Social, Content creation (e.g Podcast, etc) and eRetail Media.
  4. Agencies stakeholders management: Media, Digital, PR, Creative.
  5. Budget Management: full alignment with Finance Marketing controller on phasing/spent, always max. spent efficiency.

About you

 

To be successful in this role we believe that is it positive to have:

 

  • Strong background on media planning & negotiation with deep knowledge on Digital.
  • Organized, attention to detail, analytical, good communicator & strong ability to establish relationship with partners at different levels, business & result oriented.
  • Work closely with our partners (agencies) & brand teams driving & guiding them to secure Danone’s best interest & reach the best possible business output for each campaign.
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About Danone

Working at Danone gives you the chance to impact more than 12 million consumers in, where we lead the ranking of the most chosen brands in the country.
 
In addition, Danone is the largest BCorp company and that drives us every day to increase our efforts in sustainability, our impact on society and our workers.
 
And what’s next?

 
If you have come this far you will have already convinced yourself... Apply!!
 
"At Danone we are 100% committed to guaranteeing bias-free selection processes and equal opportunities. For this we have trained all the people who participate in them. Because to work with us, what matters to us is what you can contribute and nothing plus"

 

#LI-SPP

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Job details

Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition. 

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