Media & Digital Manager
- Posted: 5 Sep 2023
- Marketing
- Brussels
-
Belgium
AT A GLANCE, YOU WILL
About the job
The Media & Digital Manager is responsible for:
Strategy
- Develop quarterly media plans, leading online and offline decision-making
- Co-define and implement paid media excellence (goals > KPIs > optimisation)
- Own precision marketing strategy
- SEO & strategy ownership
- Media thought leadership, precision-marketing strategy & ownership of the learning agenda
- Definition and implementation of paid media excellence & target setting
Execution
- Adapt and optimize budget spent in all media touchpoints
- Implement quarterly media plans (tactical plans builts up -> execution)
- Drive precision marketing campaigns implementation
- Tech & tools: ownership (roll out & sustain)
- SEA: Global Guidelines champion, ecom & brand teams sparring partner
- IAS tracking follow up
Know how
- Own online & offline media evaluation & reporting
- GA analytics ownership & insights extraction
- Media learnings codification: start / stop / continue
- Best practice sharing
- Co-build media test & learn, ROI measurement agenda
- Tech & tools: ownership
- Upskilling the wider organization
About you
- Broad Media and/or Digital expertise, on the brand or agency side
- Ability to set the agenda and ensure plans are in-line with strategy & codified insights
- Driven by business impact; real partner for other Marketing teams
- External perspective, continuous learner
- Ability to find the balance between discipline and innovation
- Ability to extract maximum value from external partners and our global teams
About us
What’s next?
Hit the “apply now” button now. You have until October 2nd 2023 to apply. To comply with GDPR regulations, we cannot process your personal data without given consent. Therefore, we strongly recommend applying directly via our career website.
Need more information? Please contact Eline Calliauw, Recruitment & Talent Officer, via eline.calliauw@danone.com
