Go to content

Senior Digital & Media Connected Planning Manager

  • Posted: 17 Jun 2024
  • Marketing
  • United Kingdom
  • Hybrid

About the job

Danoners are steering us to a more sustainable future, helping to make the world healthier. As a certified B-Corp, we have our Danone Impact Journey to 2025. This will only be possible with each and every one of our leaders. Do you want to be one of them? For more information on our Danone Impact Journey click the link below: https://www.danone.com/about-danone/sustainable-value-creation/danone-impact-journey.html


Role Purpose:

Lead the planning of connected marketing campaigns across all media touchpoints for the category brands (Baby) in the UK&I which deliver against brand objectives and exceed media ROI targets and other channel-specific targets. Develop plans which connect our paid, owned and earned channels to fuel our digital ecosystem and drive consumer engagement.


  • Develop integrated, always-on media plans across all channels, both paid and organic, which deliver short-term ROI and long-term brand equity targets.
  • Work closely with the Integrated Comms Manager throughout our ICP process to develop connected campaigns which drive engagement and participation.
  • Develop a strong relationship with the Digital Experience team, consulting them at key moments in ICP and representing them when they’re not there.
  • Plan campaigns which drive engagement and participation across priority digital channels such as websites and social media, using “next best action” thinking and the "digital toolkit" to drive 1PD acquisition, content sharing on social and leaving reviews."
  • Ensure that our plans connect seamlessly across retail media, D-Commerce and shopper to deliver efficiency of spend and drive conversion in both bricks and clicks.
  • Oversee briefs, provides feedback on responses, build connected activation plans and ensure learnings are captured through post campaign analysis.
  • Recommend Media channel split based on the brand JTBD, focusing on lower funnel conversion and building up to awareness-driving.
  • Ensure our data strategy is put into practice: acquiring 1PD, targeting audiences, enriching audiences and building attribution measurement techniques.
  • Ensure creative activation guidelines are applied by media channel and asset, working with Oliver, our in-house production team, to constantly strive for media effectiveness.
  • Build strong relationships with Senior Brand Managers across our Consumer and Healthcare brands.
  • Work with our internal media analyst to evaluate and report on the performance of all campaigns against predefined OKRs

About you

We would like you to demonstrate the following key skills:

  • Media planning and digital marketing expert with an in-depth knowledge of media planning but equally comfortable with Retail Media, Ecommerce and Shopper ecosystems.
  • Skilled at developing campaigns which deliver brand goals across the full funnel.
  • Good understanding of how paid media drives digital engagement and interacts with offline media, particularly in the retail environment.
  • Strong understanding of addressable media, audience targeting and enrichment.a
  • Planning and activation expertise across all main channels, including TV, BVOD, VOD, OOH, display, search, social: PPC & SEO.
  • Highly organised and able to work in fast pace/ evolving context
  • Accountable & results driven with good stakeholder management at all levels.

Salary Bracket: £65000-74000

About us

At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities.


We have a range of flexible benefits and excellent rewards, click here to find out more: https://careers.danone.com/uki/en/Why-Danone/our-learning---rewards.html


Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.


The closing date for applications is Monday 24th June, you will therefore hear about your application after this date.