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Shopper Excellence Manager

  • Turkey
  • Hybrid
  • Permanent Full-Time
  • Posted: 5 Jul 2024
Shopper Excellence Manager

About the job

Danone Türkiye is looking for a talented colleague for the "Shopper Excellence Manager" position. Take this opportunity to GROW together!


As the Shopper Excellence Manager, you will play an important role in driving the company to its goals through close business partnering and continuous collaboration with Sales & Marketing and Finance department. In the context of your job, you will report to Senior Trade Marketing Manager and be directly responsible from the following.


As Shopper Excellence Manager in Danone, you will be responsible mainly trade marketing activities.


Objectives of the role: 


- Plans and executes channel/customer short- and long-term growth strategies in-line with company priorities and marketing and category strategies
- Plans and executes product launches, yearly promotional plans and sales initiatives
- Prepares internal and external data analysis and reports to develop action plans by channel and category
- Works closely with sales, marketing, procurement teams and suppliers to actively lead the development of in-store visibility strategies per channel
- Develops and supports category initiatives including assortment review, pricing and market analysis, new item introductions
- Develops trade tools to improve volume, distribution and merchandising
- Makes field visits to monitor and develop trade marketing executions
- Tracks global, FMCG, market and shopper trends, adapt strategies and develop projects accordingly
- Creates and implements Trade Marketing strategies and communicating this to the marketing/sales teams 
- Supports the development of effective category strategies
- Works with functional departments to create and implement tailored recommendations for channel & category specific needs
- Closely monitors financial performance of the categories and find out further opportunities to strengthen business growth
- Analyzes Regular Reporting of Nielsen,B2B
- Ensures strong plans in respected sales channels trade KPI's that are in place and well executed
- Implements NPD positioning and launches in field, answering the needs of customers
- Plans, creates, executes, sets KPI, tracks TOT materials and content in line with marketing strategy and regional needs 


Key stakeholders/relationships:

- All Sales Teams
- Commercial Analytics & Insights 
- Category & Channel Development 
- Sales Finance
- Marketing
- Sales Excellence


About you

About You:


- Bachelor’s degree in business or related field
- Minimum 4-5 years of experience in Trade Marketing or Sales in FMCG industry
- Good command of MS Office applications & presentation skills
- Excellent command of written and spoken English
- Strong analytical mindset and knowledge of data is a plus
- Advanced communication and follow-up skills are mandatory
- Develop variable communication skills & persist to follow-up ongoing projects with internal stakeholders (sales, marketing, supply chain, finance departments)
- Result oriented, proactive, willing to take initiative
- Ability to manage relationships with sales team


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About Danone

Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it’s all up to you.

Working here you’ll need to enjoy a fast-paced, complexity and it can get a little challenging. But it’s packed with opportunities. You’ll work with some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma, and we absolutely guarantee that you can just be yourself.

Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.


We offer

This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive "change" & "growth. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.

What’s next?

Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!





Job details

Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.