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Trade Marketing Specialist

  • Posted: 17 Dec 2021
  • Sales
  • Istanbul
  • Turkey

About the job

Are you passionate about working for healthy hydration products?

Danone Turkey is looking for a talented colleague for the Trade Marketing Specialist, HOD & E-commerce. Come & join us and you will be part of our talented team that are proud of Danone's great mission!


In this role you will;

  • Play an important role in driving the company to its goals through defining strategies and planning to deliver channel growth shopper and customer requirements for E-Commerce & HOD Channel, Waters division
  • Implement Trade Marketing strategy and develop a category vision in line with business plans
  • Develop category growth plans based on company targets
  • Plan and execute new product launches and channel activities. Track post performance and contribute to strategy
  • Track and improve yearly efficient promotion planning and production
  • Determine the strategy of sales activities and campaigns. Implement, monitor and report results
  • Ensure alignment across Sales, Marketing, Finance, Production, Demand Planning departments as well as external third parties, agencies regarding field sales, needs and marketing initiatives
  • Analyze data, find out opportunities, prepare channel & region specific actions plans, track field executions and support Trade Marketing Group Executive via analyzing data for each category projects
  • Research & analyze competition, market and customer dynamics. Take actions accordingly

Key Accountabilities will also cover

  • Trade term budget, creation of channel based activity grid, regular field visits
  • Planning, creating, executing company and channel KPI’s
  • TOT & POP Budget Management



About you

To be able to be successful in the role, you need to have:

  • Bachelor degree from a reputable university
  • Minimum 1-3 years experiences in Trade Marketing in FMCG sector
  • Advanced command of English
  • Good communication skills
  • Very good follow-up




About us

Danone is a world leading food company built on four business lines: Fresh Dairy Products, Early Life Nutrition, Waters and Medical Nutrition.

Danone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet and this is what our new signature One Planet One Health embodies.
(Link to Youtube Video: https://youtu.be/0wBhigOz_ic)


We offer

This is a highly potential position within Danone, we offer opportunities where you can grow your expertise, people management skills and have responsibility to drive  “growth”. This position provides you cross functional visibility at all levels and divisions. You will have enough space for you to grow as much as you can!

We believe everyone has talent, something which comes natural to you. Your uniqueness something which brings both excellence as well as energizes you.


Hit the button to "apply" now!


What's next

Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!