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Brand Manager ProViva

  • Posted: 20 Mar 2023
  • Marketing
  • Solna
  • Sweden

About the job

Are you an ambitious marketing professional looking for the next step in your career in an international environment? Do you want to be a part of a purpose driven FMCG-company and be a key player in growing our local brand ProViva? The role of Brand Manager ProViva at our office in Solna, Stockholm could be the right opportunity for you!



As our Brand Manager you will grow and develop Danone’s Swedish jewel – ProViva – through the development and implementation of brand long-term and short-term marketing strategy, annual communication and activation plans, innovations and new product launches. 


ProViva is a well-known Swedish brand with roots in Österlen, Skåne, and a part of Danone, a global organization with portfolio of strong international brands. Our locality allows for an entrepreneurial approach, while giving you access to the know-how and capabilities of a big international company. You will work with key stakeholders across the organization, with focus Sweden, but also on Nordic and global level, with a clear focus to stay connected to our consumers.


You will be based in our office in Solna but we offer the flexibility to work remotely. As Brand Manager you will be a part of the Marketing Brand Team and report to Senior Brand Manager ProViva, also located in Solna.


Your main responsibilities will be:

  • Develop & implement annual brand plan
  • Develop and implement ProViva marketing mix initiatives in collaboration with Shopper MKT and other internal stakeholders
  • Develop & implement ProViva media & communication strategy
  • Partner with creative and media agencies to develop efficient and disruptive communication and activation mix
  • Lead innovation projects from ideas screening to national launch planning and continuous post-launch evaluation
  • Own and manage brand A&P budget (annual planning, monthly updates and checks, quarterly reviews) and manage ProViva P&L (on brand, product and product range levels)


About you

In order to be successful you need to have:

  • University Degree in Marketing, Economics or Business Administration
  • 5-7 years of professional experience in similar marketing and brand management roles, preferably in FMCG environment
  • Experience of marketing mix strategies development and implementation 
  • Strong communication and analytical skills
  • Fluency in Swedish and English, both verbal and written (other Nordic language knowledge is a plus)

It’s a merit if you have following experiences:

  • Experience of work with drinks, juice, functional food & drinks categories, as well as functional ingredients such as probiotics would be a plus
  • Experience of brand assets development and new product development (NPD) from scratch would be a plus
  • Experience from globally owned brands/companies is a merit

As our Brand Manager for ProViva you need to be self-driven, highly motivated and take own initiatives. You are a problem-solver and have the courage to test and learn. Furthermore, you are agile, flexible and are passionate about delivering consumer value and business results.

About us



A job which could easily turn into a career in Danone. We believe everyone is born with superpowers, something which comes natural to you. We know the uniqueness is something which brings both excellence as well as energy, so we believe in all Danoner’s potential and when we build careers based on these superpowers and develop everyone’s potential to the fullest, magic happens. This is how we like to see Talent Management in Danone.



At Danone we strive to have variety of benefits across our region in Nordics & Baltics and while regulations differ from place to place, we believe taking care of our people is the right thing to do. 


  • Annual Bonus
  • Health insurance from first working day
  • Stay active with the help of Yearly Wellness Contribution
  • One share for all allowing to become co-owner of Danone
  • Remote work opportunities
  • Unlimited access to our online learning platform and other amazing opportunities for your professional development, like buddy program, trainings, workshops etc.
  • Organization and Team events


And hey, want a snack? Feel free to grab a yoghurt in the fridge at the office – products available all day!



Danone’s mission is bringing health through food to as many people as possible and we believe in order to do so we need a healthy planet. We have more than 100 000 employees worldwide built on three business categories: Dairy and Drinks, Plant-Based Products and Specialized Nutrition who all strive for our vision One Planet One Health.


Danone Nordics & Baltics has 500 employees, and our brand portfolio includes many trusted brands such as Alpro, ProViva, Souvenaid, Fortimel, Activia, Lophlex, Actimel, Aqua d’Or and YoPro.

We develop healthy food choices for everyone and grow strong brands through close collaboration with our customers and consumers. We keep challenging ourselves to stay one step ahead of emerging trends and tastes. Join our movement for a more sustainable world. One Planet One Health BY YOU.


Did you know that as a B-Corp certified company, Danone meets the highest verified standards of social and environmental performance, transparency, and accountability?


For more information about Danone, our teams and culture, please explore careers.danone.com.



Click “APPLY” button and send in your application in English before the closing date of April 7th. The recruitment process is ongoing, and we will review applications and conduct interviews continuously. Observe that the position may be filled before last application date.

We are proud to be an equal employer. We are convinced our differences make the difference and that an inclusive working environment will drive our growth as a business, as teams and as individuals. We will therefore consider all applicants for employment* fostering an inclusive working culture that is accessible for all.

* all applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status

Danone AB with its registered office in Stockholm (Gårdsvägen 14, 169 70 Solna) is the controller of your personal data disclosed in the profile and in documents submitted during the recruitment process.