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Thaïlande
- Permanent Full-Time
- Publié le: 24 Avr 2025
OÙ VOULez-VOUS TRAVAILLER?
A propos de l'offre
DIVISION / ZONE
Danone Waters/evian Volvic Alpro International
DIRECT REPORTING LINE
Marketing Director, EVAI (and dotted line to Zone Director of APAC/JP)
LOCATION, COUNTRY
Bangkok, Thailand
AREA OF ACCOUNTABILITY
Geographical perimeter/countries: Asia & Oceania (excluding China)
MAIN RESPONSABILITIES
The role of the Head of Marketing APAC is to develop the brands growth strategy, recommend and implement all activations in the region leveraging global guidelines and relying on local consumer knowledge and own intuition.
The role is also in charge of initiating trade/channel marketing activities across the different channels and countries to excel in in-store availability and visibility to ensure the achievement of sales objectives.
By developing the best visibility and activation for our brands both below the line and above the line, and by providing the right tools to sales team and business partners, he/she is a strong contributor to the growth in Asia and overall EVAI organization.
The main responsibilities of the Head of Marketing APAC include amongst other things the following:
1/ Understand Consumers, Markets and Brands performances with the objective to generate business insights and translating them into opportunities
- Consumers profiling: Understanding of local target audience along with consumption behavior, consumer touchpoints strategy recommendation, priority hotspots identification
- Market & Competition: data analysis, competitors’ strategies and actions plan assessment, pricing strategies etc…
- Business Co-work: support sales team to conquer and animate new Big Clients or new geographies
2/ Co-lead the Zone Business Plan and recommend & pilots the Brand Activation plans along with innovation needs
- Zone Business Plan: in coordination with the sales team and according to global Brand Strategies, co-leading the development of Zone Business Plan, recommend its Strategic directions for sustainable Business Growth.
- APAC Marketing and Trade marketing plans: Develop & lead the full marketing and Trade marketing agenda for the region
- Activations: Develop, recommend and implement activation plans making Global Brand platforms relevant to area target consumers and targeted communities (affluent locals and tourists)
- Digital: recommend, develop and implement a digital strategy and create a day-to-day digital relationship with our consumers. Integrate e-com as a selling but also telling tool.
- Lead Innovation Projects for the region (NPDs, renovations and Range extensions): assess market needs, proactively demand for product needs (leveraging on international NPDs or requesting new ones) and recommend & execute launch plans
3/ Channel Activations:
- Develop selling tools, toolkits, selling stories for our teams and partners
- Develop guidelines and transversal standards for in-store activities, including point of sales materials and promotions; both for online channels, retail and away from home.
- Monitor trade activities efficiency by gathering both quantitative data as well as qualitative data, feedback from partners, customers, and business development.
-Build strong partnership with local partners (agency, distributor, chefs) to implement plans
4/ Track & Facilitate business results
- A&P budget: responsibility and efficient management of A&P, and A&P tracking
- Ensure the excellence in execution for all channels (training distributors/ agencies, recommend and check materials etc.);
- Business results tracking & analysis: internal data performance analysis;
- ROI evaluation: Build regular monitoring of brand activities on channel level.
5/ Team Management
- Recruit, animate and develop team spirit and team members
- Enhance team to remain Open, informed and connected to local markets on any topics.
- Enhance team in the EVAI mkg community building
6/ Be an active and impactful APAC Leadership team member, together to drive all business and people agenda in APAC
KEY INTERNAL & EXTERNAL CONTACTS
Internal contacts:
- Hierarchical reports;
- EVAI marketing community
- Supply, Sales Team and Finance /Business Controlling Team
- Evian Global Team
- Other departments/CBUs, according to functional needs (Evian Sources, Research & Development, Customer Service, HR, legal, Quality etc.)
External contacts:
- Trade, Digital & Media agencies
- Distributors
- Key Customers (Retails & AFH)s
A propos de vous
PROFESSIONAL EXPERIENCE
Would typically have 8+ years of relevant experience in Brand Marketing (an experience in trade marketing is a plus), within a strong multinational FMCG company or Danone classical CBU; Relevant experience in international environment is recommended; efficient stakeholders management and empowering people management expertise is key; proven experience in engaging and managing distributors a real plus; former experience/background in sales is also a plus; experience of the premium/luxury categories or beverages would be a plus.
ABILITIES & COMPETENCIES
No matter what job title or job level you are as part of EVI team we would expect you to share our leadership mindset.
We are ambitious, we are hungry, we are restless. Courageous enough to trust our intuition and take decisions, bear responsibility and make impossible possible – it’s all about us, we never keep calm.
EVAI-ers are flexible – things often go not as planned, some things we can adjust or adapt to but not our ambition! Flexibility for us means finding new ways to make things happen by changing plans but keeping an eye on the target.
Resilience defines us a lot in our business – resilience in influencing stakeholders, looking for tailor-made solutions and resilience to start over when we fail.
We are change agents, we drive transformation – is it in the way we do business, activate our brands or communicate with consumers. We are at ease with change and despite all the inconvenience change might bring we are enthusiastic about it as our key growth driver. Yet we don’t change for the sake of change – we keep what works well and choose our battles.
EVAI-ers are great team players even though sometimes they don’t have a team close to them. Connecting with people from different cultures, functions, and time zones is our key skill – we live collective intelligence.
More specifically for this job, we are looking for people that display the following:
- Drive for commercial success
- Proven track record of leading the growth agenda of a brand
- Digitally savvy and fluent with digital platforms
- Knowledge of trade channels (off-premise, on-premise, impulse and on-the-go)
- Strong Analytical skills
- Leadership skills & strategic thinking: challenge, leads, influence, engage;
- Entrepreneurial profile: pragmatic, fast-learner on –the-job, flexibility/adaptability, business sense, results oriented;
- Open-minded attitude, Good listener, positive and constructive spirit
- Aspiring for International evolution
- Ability to manage multiple projects, prioritize effectively (including pro-activeness, anticipation, identifying bottle-necks and potential hurdles);
- Results and excellence-oriented in execution (Do-er);
- Ability to leverage the multi-Cultural differences and similarities
- Coaching/mentoring/people development skills
- Manage Distributor relationships along with President and Head of Sales, sales team, Quality and supply team, with a one voice spirit.
EDUCATION
University Degree
FOREIGN LANGUAGES
English fluent
About Danone
Our WHY is INVITING the WORLD to EXPERIENCE our BEST WATER BRANDS as well as PLANT BASED PRODUCTS.
We bring to life our iconic global brands EVIAN, VOLVIC & ALPRO.
At the same time, we take care of bringing plant-based food and drinks reflecting our desire to offer a wider choice to all consumers, especially the growing number of ‘flexitarians’ looking to diversify their protein sources, and people with dietary constraints or preferences.
We operate on a unique business model: partnership with local distributors. We work with more than 150 distributors, operating in more than 110 countries. The team behind it is no more than 100 people, with employees strategically based around the world. In fact, we are one of the most culturally diverse Business Unit in Danone with about 30 different nationalities located in over 20 countries.
When you join us, you will be amongst like-minded individuals – ambitious and hunger for more, flexible & autonomous, resilient in the face of challenges & driving change, high-performers & team players. Every individual makes a direct impact to our business results.
We are Evian Volvic Alpro International (EVAI).
