Objectives of the Role

- Lead and manage business processes including demand process, GPS, and S&OP.
- Utilize analytical skills for market diagnostics (Nielsen-SOM, panel) and performance KPIs of brands/innovations (sell in/sell out).
- Measure brand power, awareness, TOM, and equity drivers.

Key Responsibilities
- Particpate in building and implementing equity strategies based on consumer insights.
- Manage communication campaigns across TV, Digital, PR, influencer marketing, e-commerce, and AI.
- Conduct market/consumer studies using qualitative and quantitative methodologies.
- Understand media flow and performance variables (TV, digital, PR KPIs, etc.).
- Drive innovation processes from start to finish, collaborating with plant and logistics teams.
- Follow up P&L key lines: volume, COGS, NS, profitability, A&P.
- Develop and manage annual marketing plans with manager

Target Profile
Skills
- Leadership and positive influence across multidisciplinary areas.
- Strong networking and communication skills (clarity, synthesis, concreteness).
- Presentation skills with a focus on storytelling.
- Fact-based decision-making.
- Extroverted, comfortable speaking in public forums, debating with facts.
- Quick adaptation and fast landing in new environments.
- Resilience, openness to change, flexibility.
- Strong follow-up skills.
- Agile, able to keep up with fast-paced environments, sense of urgency.
- Organized with good planning and anticipation.

Join Danone in bringing to life our vision of 'One Planet, One Health.' Embrace a culture of Inclusive Diversity where your unique contributions drive our collective success. Seize the opportunity to innovate, lead, and make a meaningful impact. Work collaboratively in agile teams to achieve specific goals and grow alongside the company. Come experience it for yourself!