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Senior Brand Manager

  • Thailand
  • Bangkok
  • On-site
  • Permanent Full-Time
  • Veröffentlicht: 6 Mai 2025
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Senior Brand Manager

Über den Job

Danone Specialized Nutrition Thailand is seeking for Senior Brand Manager. With our global presence, brands and business and our mission of bringing health through food to as many people as possible; we believe that people growth is a key asset to reach a sustainable business performance.
To succeed in this journey, we're looking for the right talent and personalities eager to bring their energy and ideas to a meaningful project. Take this opportunity to GROW together and experience a culture that empowers you to express your ideas and share what you're passionate about!  

 

1. Strategic Brand Development & Campaign Execution
• Lead the development of Hi-Q UHT annual brand plans aligned with company objectives.
• Lead Hi-Q UHT performance analysis, market trends, utilize consumer insight/trend, behavior, and competitive landscape to identify growth opportunities.
• Plan and execute Brand campaigns, including brand ICP while ensure all marketing activities are consistent with Hi-Q brand positioning and tone.
• Track and evaluate the effectiveness of campaigns and marketing initiatives 
2. Product Portfolio & NPD Management
• Develop and manage Product Inno/renovation pipeline based on market opportunities and brand strategy.
• Oversee the brand’s product and channel mix to optimize sales and profitability.
• Work closely with IRO, SIA, R&I, supply chain, and commercial teams to bring innovations to market effectively.
3. Cross-Functional & Agency Collaboration
• Collaborate with internal teams including Sales, Trade Marketing, R&D, and Finance to align on business goals.
• Lead and coordinate with external partners such as creative, digital, and media agencies to ensure high-impact execution.
4. Financial Management
• Manage total UHT A&P budgets, ensuring effective allocation and ROI.
• Monitor and drive brand P&L performance to meet or exceed targets.
5. Internal Leadership & Contribution
• Play a key role in core topline meetings such as Demand Forecasting, Topline, LIM meeting.
• Building and developing a high-performing brand team—strengthening team capabilities, promoting collaborative culture, fostering a positive, supportive work environment
• Provide thought leadership and contribute to broader strategic initiatives at the company level.

Über Dich

• At least Bachelor’s Degree or higher in Marketing, Business Administration or any related field.
• At least 7 years experience in brand management, brand communication development and activation in FMCG, MNC.
• Proven success in managing brands, launching new products, and delivering business results.

• Strong analytical, leadership, and communication skills.

• Ability to think strategically while managing execution details effectively.

• Experience in budget/ A&P /P&L management.

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About Danone

Danone is a world leading food company built on three business lines; Specialized Nutrition, Waters and Fresh Dairy Products. Danone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies

Danone is committed to create and live an inclusive & diverse environment, which will drive our growth as a business, as teams, as members of communities & as individuals. Valuing diversity is recognizing and respecting human differences and similarities. Our aim is to ensure that all employees and applicants are given equal opportunity and that our organization is representative of our consumers and society

We commit to foster an inclusive working environment where we celebrate all types of diversity, both visible and invisible, which includes age, race, gender, nationality, disability, background, education, religion, beliefs, thinking style, perspectives and sexual orientation

 

We believe that our differences will make the difference

For more information, please visit our website at https://careers.danone.com/sea/en/home.html

 

What's next
Willing to start your meaningful journey? Hit the APPLY button! or you can contact us:
Pimparin Limpachote (Pim)
SEA Talent Acquisition Manager, DANONE SEA - HR Central Pool
Email: Pimparin.Limpachote@danone.com  

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Bewerbungsverfahren

  • Lebenslauf und Anschreiben
  • Interview #1
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  • Interview #3
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