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Japan
- Permanent Full-Time
- Veröffentlicht: 28 Nov 2024
Where do you want to work?
Über den Job
Primary Purpose of the role
In this position, following roles are expected.
1. to correctly understand each brand, the market situation, and the consumer, and to penetrate this understanding within the company
2. use research and data and be the voice of the consumer to guide the business in the right direction
3. manage agencies and key stakeholders, optimizing limited resources to ensure that key members always have access to the latest information and trends
4. analyze and process their own research and market data
Main Responsibility
Provide key internal and external members with a solid understanding of consumers and markets for strategic planning
- Extract raw data from Intage and compile into key reports and findings
- Present key reports and findings to key internal and external members
Provide in house research and validation process
- Evaluate new products, communications and / or ideas
- Optimize the portfolio (flavors/lineups, etc.) from a consumer perspective.
- Utilize market research data to assess consumer price sensitivity.
- Establish KPIs for Danone Japan's brand equity against competitors and report as needed.
- Report on consumer and market trends and new product information.
Über Dich
Education Background
Possess a general Bachelor’s degree and above (preferably in Business/Marketing, Statistics, or Computer Science)
Technical Skills and Experiences required
[Experience]
- Strong experience and knowledge in conducting Consumer Market Research (2+ years experience is a plus)
- Knowledge in data usage and analysis (Intage SRI/SCI data preferred)
- Knowledge of quantitative and qualitative research methodologies
[Language]
- Native level written and spoken Japanese, with Business level written and spoken English language skills (can be discussed)
[Business skill]
Good proficiency in Microsoft Office (Excel, Powerpoint, Word)
Competencies to be successful on the job
- Have a sense of purpose to lead the business in the right direction
- With passion for data / research, and is self-motivated towards problem solving
- Enjoy working in a diverse environment
- Flexibility to work on projects with internal and external stakeholders
- Have a desire to learn from others inside and outside the company and be curious
About Danone
Dedicated to bringing health through food to as many people as possible, Danone is a leading global food & beverage company built on three businesses: Essential Dairy and Plant-Based Products, Waters and Specialized Nutrition.
At Danone, we aim to inspire healthier and more sustainable eating and drinking practices, in line with our vision - Danone, One Planet. One Health - which reflects a strong belief that the health of people and the health of the planet are interconnected. We deliberately concentrate on high-growth and health-focused categories, and commit to operating in an efficient, sustainable and responsible manner.
Check out the link below to find out more about Danone in Japan.
Danone Japan is an Equal Opportunity Employer
All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, marital status, or disability status.
- Danone.com