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République Tchèque
- Publié le: 9 Juill 2025
OÙ VOULez-VOUS TRAVAILLER?
A propos de l'offre
YOUR responsibilities as a Brand Manager will include (but not limited to):
- Lead the end-to-end development, planning, and execution of impactful brand marketing activities, from new launches to relaunches and bold BTL campaigns.
- Shape and drive brand strategies, including communication, media planning, and pricing, turning insights into bold, consumer-centric action.
- Co-create and lead new product initiatives, deep dive into market & consumer trends, translate insights into winning concepts, and oversee development from pack to comms.
- Orchestrate compelling 360° promotions (price promos, sampling, raffles, special packs, etc.) in close collaboration with Trade Marketing, Finance, Procurement, and creative agencies. Analyze their effectiveness and propose what’s next.
- Own the full launch/relaunch process: concept testing, product development, packaging, campaign rollout, in-store activation, media & trade planning – all aligned to business KPIs.
- Build and execute sharp, data-driven brand strategies that elevate awareness, drive preference, and accelerate growth.
- Identify whitespace and drive innovation: champion new product opportunities that fuel future brand relevance.
- Own your brand budget like a boss: ensure effective budget management, ROI tracking, and alignment with business priorities.
A propos de vous
We are looking for a Brand Manager with the following profile:
- At least 5+ years of experience in the field of marketing in the FMCG industry
- Bachelor's or Master's degree in Marketing/Economics/Communication and Media, or a related field
- Fluent in Czech/Slovak and English (spoken and written)
- Strong project management skills and ability to prioritize tasks in a fast-paced environment
- Excellent communication and interpersonal skills
- Ability to analyze data, identify insights, and make data-driven decisions
- Experience in managing budgets and allocating resources effectively
- Strong track record in creating and managing campaigns
- Entrepreneurial mindset focused on opportunities
- Flexible personality with a willingness to learn new things through experimenting
- Proficiency in Microsoft Office and other relevant software
About Danone
What we offer:
- Strong foundation of a multinational FMCG company
- Supportive team – we’re on a first-name basis, always learning and helping each other
- Hybrid work model - balance between home and office
- Company laptop and phone - also for personal use
- Modern offices
- Opportunities for professional development and training
- Online medical consultation
- Flexible benefits through a Cafeteria system (Multisport card, meal vouchers etc.)
- 26 vacation days, 5 sick days
We embrace diversity in our organization. This means giving full and fair consideration to all applicants without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, political opinion or disability status.
