This is a fantastic opportunity to step into a high-impact role as our Multichannel Media Lead, where strategy meets execution and data-driven media drives real brand growth.

Reporting to the Head of Digital & Media, this role serves as the primary in-house media specialist and authoritative resource for multichannel media within the organization. The individual will collaborate directly with brand marketers, critically evaluate agency proposals, and convert business objectives into effective, performance-driven media strategies.

In this position, you will excel within a dynamic and cooperative setting, linking consumer marketing, healthcare professional marketing, retail media, analytics, and agency partners to achieve comprehensive and integrated results across the entire funnel.

Your responsibilities will include (but are not limited to):

• Advertising Strategy Leadership: Lead the development and execution of integrated advertising and media strategies aligned with organisational objectives, overseeing the translation of business goals into measurable advertising objectives, KPIs, and full-funnel campaign approaches.
• Integrated Advertising Planning: Direct and oversee the coordination of annual integrated advertising and media plans across paid, owned, and retail media channels, ensuring alignment of performance marketing initiatives with broader brand and commercial strategies.
• Media & Channel Governance: Oversee media channel strategy and selection, providing strategic direction based on audience insights, market trends, platform capability, campaign objectives, and advertising performance outcomes to maximise return on investment.
• Agency Management & Commercial Oversight: Manage and lead relationships with external advertising, media, and digital agencies, overseeing campaign delivery, performance standards, contract outcomes, budgeting, resource allocation, and innovation initiatives to ensure achievement of organisational targets.
• Advertising Performance Leadership: Lead weekly performance reviews, Quarterly Business Reviews (QBRs), and post-campaign evaluations to assess advertising effectiveness, identify optimisation opportunities, and drive continuous improvement across marketing activities.
• Cross-Functional Stakeholder Management: Lead collaboration between marketing, retail media, digital, analytics, and external stakeholder groups to ensure coordinated implementation and successful delivery of advertising and media initiatives.
• Campaign Optimisation & Innovation: Direct ‘Test & Learn’ frameworks across advertising creative, audience targeting, channel placements, and landing page experiences to improve campaign performance, media efficiency, customer acquisition, and revenue growth outcomes.
• Advertising Analytics & Strategic Reporting: Oversee advertising measurement frameworks, tagging governance, and performance analytics across paid and owned media channels, leading the delivery of strategic insights, executive reporting, and Marketing Mix Modelling (MMM) initiatives to support commercial decision-making and future advertising investment strategies.

As an analytical, commercially savvy, and persuasive communicator, you are confident in influencing stakeholders at all levels. Your hands-on mastery of performance media is complemented by an unwavering drive for continuous improvement. You bring passion, vision, and expertise to every campaign, ready to lead our multichannel media strategies to new heights.

Ideally, you will have:

• Experience: 3-5 years in multichannel media role
• Channel Expertise: Demonstrable, hands-on expertise across key performance channels including Paid Search (SEM), Paid Social, Programmatic Display & Video, Digital OOH, and Connected TV (CTV).
• Proven ability to think beyond channel tactics to translate high-level business objectives into effective, integrated media plans.
• Agency Management: Be first point of contact engaging media agencies and driving performance through a strong, collaborative partnership.
• Analytical Acumen: Highly data-literate with a deep understanding of media metrics and proficiency with analytics platforms (e.g., Google Analytics, Adobe Analytics). Power BI skills highly desirable.
• Stakeholder Influence: Exceptional communication, negotiation, and influencing skills with a demonstrated ability to manage and build trusted relationships with multiple stakeholders.
• Proactive Drive: A self-starter attitude with a relentless curiosity and a passion for finding innovative solutions to drive tangible business results.

WE OFFER

We truly value our Danoners and strive to make their experience exceptional by creating a positive and fulfilling environment for everyone. Our unique benefits are designed to enhance the lives and provide genuine value. 

• A high-performing, collaborative team culture 
• Thank Danone it’s Friday! 3pm finishes every Friday
• Diverse and inclusive work environment
• Personalised learning opportunities to set you up for success
• Competitive Total Reward package including
      •  Health, Life and salary continuance insurance 
      •  26 weeks gender-neutral paid parental leave
      •  Employee Share Subscription Plan after 12 months of service
      •  Performance-related incentives and annual reviews

HOW TO APPLY

If this opportunity resonates with you and you’re eager to shape and define this role, then go ahead and seize the moment. Click on the APPLY button and share your resume with us.

ABOUT US

At Danone, we aim to inspire healthier and more sustainable eating and drinking practices, in line with our Vision - Danone, One Planet. One Health.  We operate across four business lines: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition, and Medical Nutrition. Our headquarter is in France, we have offices in 55 countries across the globe and our products are sold in over 120 markets. We have been around for more than a century and are the proud owner of some of the best-known brands worldwide including favorites like YoPro, Activia, Aptamil and Karicare

Danone ANZ is a B-Corp certified company and focuses on dairy and specialised nutrition products for infants and adults. We are proud to be awarded the Great Place to Work accreditation winner for ANZ in 2023, 2024, 2025 – a globally recognised program where we feature as one of Australia’s top places to work.

Diversity, Equity and Inclusion (DEI)

We proudly affirm that we are an Equal Employment Opportunity employer, and our ambition is to foster an INCLUSIVE & DIVERSE workplace where all Danoners can bring their uniqueness to contribute to business results. Our commitment to DEI ensures that all qualified individuals receive fair consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, and disability at our company.