As a Shopper Marketing Manager at Danone, you will play a pivotal role in driving the connection between our Marketing and Customer teams. Collaborating closely with Brand, Key Account, and Category Managers, you'll help craft innovative strategies that succeed in both Retail and Out-of-home environments. With strong ties to the field teams, you'll not only shape the plans but also take charge of their execution to maximize shopper engagement and fuel brand and customer growth.

To excel in this role, you’ll embrace consumer journey thinking and have a deep curiosity about the trends and behaviors shaping the future of shopping. You’ll thrive in using activation frameworks to create end-to-end plans, clearly defining KPIs to measure the success of your campaigns. After each activation, you’ll dive into post-activation analysis, using insights to improve ROI and ensure we reach our broader growth objectives.

Your exceptional project management skills will empower you to own initiatives from start to finish, driving them to success in a dynamic environment. You are proactive, passionate, and well-known for your ability to connect with others, always willing to push boundaries and challenge the status quo.

On top of that – or should we have started with it? – you’ll be part of an exciting local sales & marketing community. As a member of our Sales team, you’ll be at the forefront of shaping the future of shopper activations. We value creativity, experimentation, and innovation, and we’re looking for someone who is hands-on and curious to push limits on what’s possible in shopper marketing.

We are looking for a passionate and dynamic professional who:

• Has 2+ years of experience, ideally in a large FMCG or retail environment.
• Preferably has commercial experience in areas like Shopper & Trade Marketing and Sales.
• Brings a strong passion for consumer journey thinking, constantly exploring the factors that influence shopping behavior and how these trends shape the future of the shopping experience.
• Is an expert in shopper activation, with the ability to develop strategies and drive them through to successful execution, always keeping an eye on the big picture while managing the finer details.
• Takes a data-driven approach, using insights to define KPIs, measure success, and optimize campaigns for maximum impact.
• Has excellent project management skills, thriving in fast-paced, dynamic environments and taking ownership of initiatives to deliver results.
• Can build strong relationships and influence stakeholders, whether it's the internal team or external partners.
• Fluent in at least one local language (Flemish or French), with strong written and spoken English skills.

At Danone, you'll thrive in a dynamic and vibrant environment, where embracing speed, complexity, and exciting challenges is the name of the game. But, here's the thrilling part – it's an opportunity-packed journey! You'll be part of our incredible family, collaborating with globally renowned brands like Alpro, Actimel, Danette, Evian and many more. For us, authenticity is not just welcomed, it's celebrated. Unleash your innovative and entrepreneurial spirit, and prepare to be amazed by the incredible impact you can create. Join us, and let your unique talents shine! 

We are proud to be an equal employer. We are convinced our differences make the difference and that an inclusive working environment will drive our growth as a business, as teams and as individuals. We will therefore consider all applicants for employment* fostering an inclusive working culture that is accessible for all.  

Did you know that as a B-Corp certified company, Danone Benelux meets the highest verified standards of social and environmental performance, transparency, and accountability?  

We offer 

Our core values - Humanism, Openness, Proximity and Enthusiasm embody the way we aspire to behave in everything we do. If you are an energetic person who believes in these principles, then Danone is the right company for you! Join our dynamic team and help us make our vision a reality by playing a key role in the performance of Danone and all its brands.