Danone MENA is looking for a talented Sr. Brand Manager Metabolics - MENA for its Specialized Nutrition Business in the Middle East and North Africa region to be based in Cairo, Egypt.

This role is designed to:

A-Strategy and Brand Plans Development:

• Strengthen and develop brand positioning and marketing mix strategy. Develop relevant communication tools for the respective TA/Brands.
• Monitor market trends and competitors’ activities to identify opportunities, Key Business & Growth drivers
• Set out strategic marketing direction for his/her brand(s) and manage the operational process in delivering it- Lead the implementation of the different marketing strategies with clear KPIs.
• To Map and Manage the KOLs related to his/her area of focus. Meet them regularly to get feedback, data, market trends and validate the different communication materials/campaigns/Messages.
• Work Closely with the digital marketing & Consumer Marketing teams to define the consumer and HCP digital strategies/ Road map for the relevant brands and the implementation of MCE methodology in our campaigns.
• Develop a plan for a pipeline of new launches for the coming 3 years and submit it regularly in the IRO process (LIM) and provide a regular update on the status in the LIM and through the regular category updates
• Work closely with the commercial excellence & country local marketing teams (Marketing Activation) to ensure and measure a proper execution of the medical activities, and proper use of the marketing material by sales forces
• Ensure compliance of all medical activities and marketing material with local regulations.

B-Execution and Monitoring:

• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) & monitor the SFE and e-detailing reports on monthly basis & give recommendations
• Connect with and brief management, Sales, Finance, Medical and local Marketing on the different marketing activities development when needed.
• Lead the planning and implementation of participating in regional and local Medical Conferences including the branding and messages to be shared and supporting with speakers in cooperation with Medical
• Lead the company standalone meetings including identifying objectives, Topics to be discussed, branding and deliver product/ Brand presentations.
• Work closely with sales teams enabling them to achieve their commercial objectives including supporting them in tender management process. Also have a frequent field visits to strengthen the market understanding of different countries
• Develop the Home Care Service in different countries and lead establishing the Home Care Channel across MENA through sharing best practices & monitor/Report the progress
• Provide marketing inputs for GPS process during the DRM and IR Meetings , and give a full analysis for the business drivers & drainers in “the monthly category update”.
• Work closely with the medical team to ensure the best message and approach to the HCPs
• Analyze and report on CBU brand’s performance and A&P to management and is accountable for financial performance. Analyze NS and P&L and give fact based recommendations.
• Cooperate with Central Team (Global Team) to ensure the alignment on strategies and getting the needed support. Share local performance and learning while leveraging Global/ Other CBUs best practices.
• Coach and supervise country Brand Managers (activation managers) on operational execution of tasks
• Set up and measure Test & Learn (pilot projects) and recommend next steps.
• Coordinate the needed market research activities with S&I team

C-Innovation & Project Management

• Develop a long term (3-5 years) pipeline of innovations (products as well as services) across MENA. Submit a monthly Innovation score card with the recent updates.
• Manage independently innovation projects from ideation phase to in-market launch in alignment with all stakeholders
• Lead the main business driver projects relevant to his/her category.
• Liaise with medical affairs, trade, and sales team for standardized execution of brand plans
• Working closely with Artwork team on developing and amending artwork and labels

To be successful in the role, you should ideally have:

Education and previous experience:

• University graduate in a Medical/ Pharmaceutical/ Science related field
• Minimum 5 years' total experience in nutrition industry

Other Skills:

• Fluent in both English and Arabic
• Strong presentation and communication skills
• Strong medical knowledge
• Ability to successfully influence and collaborate cross-functionally

The candidate should also be:

• Based in Cairo, Egypt
• Willing to travel frequently outside Egypt to support the rest of MENA countries

HOPE (Danone behaviours)

• Humanism

• Openness

• Proximity

• Enthusiasm

About Us

Danone is a world-leading food company operating in three business divisions Fresh Dairy Products, Specialized Nutrition, and Waters.

Danone’s mission is Bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have in impacting the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies.

We offer

Working in Danone MENA is one of the best places to build a strong career through everyday learning, empowerment, and team collaboration in an open culture & environment. Our culture fosters autonomy and empowerment, where your everyday can be a fresh adventure - full of new possibilities and opportunities for your development.

Danone MENA doesn’t just welcome what makes you unique, we value it. We’re proud to be an equal opportunity employer, where all hires to our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, national origin, age, genetic characteristic, or any other protected status. Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect.

So, if you are the Sr. Brand Manager Metabolics - MENA we are looking for, Click on “Apply” now!

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