This role is a pivot of enabling to deliver our brand communication for consumer at the touch points where shopper purchase our products. To do so, the person whom in charge of this role needs to,

1. Understand the brand strategy and develop Go-to-Market strategy together with brand marketing team
2. Lead by channel strategy development of the brand and planning of executions with excellence
3. Develop plans & tools together to deliver our sales fundamentals goals and strategies
4. Develop customer selling story by enhancing how to create the customer value including innovation selling

このポジションは、消費者が製品を購入する際のタッチポイントでブランドコミュニケーションを提供するための中心的な役割です。このポジションを担当する人は主に以下の役割を担います。
• ブランド戦略を理解し、マーケティングチームと共にGo-to-Market戦略を開発する。
• ブランドのチャネル戦略開発と優れた店頭実現の立案をリードする。
• 配荷や販促といったセールスファンダメンタルズと営業戦略を達成するためのプランニングとツールを開発する。
• 新製品の提案を含む、得意先価値を最大化するセリングストーリーの作成をリードする。

Main responsibilities

• Go-to-market strategy

• Based on brand strategy which marketing developed, develop Go-to-Market strategy and plans for existing portfolio as well as new innovation to achieve sales fundamentals goal.
  Co-work with marketing team for post-launch analysis for learnings
• Define sales fundamentals target by channel to achieve brand sales target by using relevant competitive benchmarks.
• Develop sufficient plans and tools to deliver the sales fundamentals target by channel.
• Develop strong customer selling story / toolkit and execution plan to maximize our brands’ sales and profitability
• Support customer negotiation where needed, but focusing on top customer of Danone Japan
• Maintain up-to-date portfolio ABCD prioritization by channel and monitor performance by team

• BOP & sales operations

• Support for Business Operating Process (GPS in Danone) with identifying Risks & Opportunities to our demand forecast
• Develop gap filling plans to achieve sales target
• Update all changes of our portfolio (e.g., labels, ingredients) and guide sales team detail executions together with sales execution excellence team

• Lead for bi-annual Topline Convention

• Together with Sr. Manager and team managers in G2M strategy & planning team, lead preparation of bi-annual Topline Convention to all Sales and topline team members
• Develop a customer selling story for coming 6months and deploy it to all field Sales team members

CAPABILITY PROFILE – Required Background

Education background

•  Possess a general bachelor’s Degree or equivalent and above

Technical Skills and Experiences required

• Solid Sales experience in FMCG manufacturer and/or retailer
• Good understanding of Japanese retail landscape and shopper
• Good analysis skill of market situation (what happened and why)
• Understanding of basic financials (components of P&L)
• Experience of team building and capability development
• Native level of written and spoken Japanese and intermediate level of written and spoken English
• Microsoft Office skills (Word, Excel, PowerPoint, etc.)

Competencies to be successful on the job

• Strong interpersonal communication skills & ability to work cross-functionally
• Strong ownership to deliver the project
• Strong challenging spirit with never give up attitude
• Agile Entrepreneurship
• Flexibility to change

Dedicated to bringing health through food to as many people as possible, Danone is a leading global food & beverage company built on three businesses: Essential Dairy and Plant-Based Products, Waters and Specialized Nutrition.

At Danone, we aim to inspire healthier and more sustainable eating and drinking practices, in line with our vision - Danone, One Planet. One Health - which reflects a strong belief that the health of people and the health of the planet are interconnected. We deliberately concentrate on high-growth and health-focused categories, and commit to operating in an efficient, sustainable and responsible manner.

Check out the link below to find out more about Danone in Japan.

http://www.danone.co.jp/

Danone Japan is a certified B Corporation and is an Equal Opportunity Employer: Female / Minority / Disability / Marital Status / Sexual Orientation / Gender Identity

Danone Japan doesn’t just welcome what makes you unique, we value it. We’re proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, colour, religion, disability, sex, sexual orientation, gender identity, national origin, age, genetic characteristic or any other protected status. Faithful to our values of openness and humanism, all our employees share in the commitment to engage one another with dignity and respect.