The Manager, DTC & Ecommerce will support and oversee the end-to-end lifecycle of our DTC businesses. This role requires a comprehensive understanding of digital commerce, with a strong focus on managing direct-to-consumer (D2C) businesses, emerging ecommerce, and DTC performance capabilities. The role will be highly cross-functional, involving collaboration with internal stakeholders, global partners, and business/agency partners to drive impact and growth.

This position is hybrid and based in White Plains, NY or New York City, NY. 

Key Responsibilities:

DTC Business Management

• Manage DTC businesses to plans, including hitting/exceeding yearly sales targets; leveraging performance dashboard with insight into what is working/not working and actionable recommendations  
  • Heavy consult with brand and media teams to ensure acquisition media planning is optimized and to hit our sales and subscriber targets
  • Develop strong value proposition/offerings to drive best value/experience
  • Retention and engagement program creation and optimization including CRM enablement, loyalty, affiliate and referral
• Responsible for agency management, with a focus around owned platform management and DTC performance optimization/capabilities
  • Oversee website/CRM strategy, design, management, optimization
  • Dashboard creation, including KPI tracking, to monitor performance, performance reporting and learnings (improvements and opportunities)
  • Activate performance capabilities (optimization, A/B testing, CRM, personalization, loyalty)
  • Stay in touch on market/competitive insights, research, trends
• Foster and create strong relationship across cross-functional teams (IT, brand, project management, operations & logistics, consumer connections)
  • Driving accountability to technical performance including monitoring web health scores
  • Understanding of marketing technologies and activate/optimize in partnership with IT and agency partners
  • Deliver best in class digital experience in partnership with IT, brand and agencies
  • Collaborate with 3PL, ops/SAP, IT and customer service teams to ensure best practices and strong customer experience
• Key collaborator across capabilities roadmap and new business opportunities
  • Contribute to the development and activation of the performance capabilities roadmap, validated through efficiencies gained or growth (sales, subscribers, etc.), driven by insights, best practice and data. Including, vendor research/selection in partnership with IT and global program adoption
  • Enabling and capturing first party data to better serve acquisition and better engagement
  • Emerging commerce opportunities (social commerce, 3P marketplaces, etc.)

The base compensation range for this position is $115,000 - $135,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.