Introduction & Job Detail:

At Danone, we’re driven by a powerful mission: to bring health through food to as many people as possible. As one of the world’s leading FMCG companies, our brands span Dairy & Plant-Based Products, Waters, Early Life Nutrition, and Medical Nutrition. We’re proud to be a purpose-led business, committed to healthier diets, sustainable practices, and inclusive growth.

Role details

To deliver excellent execution within key away from home coffee chains, QSRs & independents, wholesale B2B & Foodservice customers responsible for the management and delivery of the Shopper Marketing plans across the Alpro brand.

Role Focus

Analytics

• Analysis of shopper data (where applicable) and previous activations to provide insight for campaign plans by customer
• Monthly budget forecasting and reviews, adjusting accordingly based on data
• Ownership and delivery of campaign performance and target tracking

Customer Engagement

• Lead shopper marketing contact to nurture & grow our Alpro partnerships across the top 4 coffee chains, from idea generation to execution.
• Nurture and manage your day-to-day customer contacts (wholesale & food service/contract catering)
• Ensure we are the ‘supplier of choice’ by understanding best in class ways of working and consistently delivering against this

Project Management

• Working closely with Sales and Marketing IBC team to ensure the delivery of aligned and impactful brand & channel specific messages
• Working with customers to collaboratively plan and execute tailor-made shopper plans to budget, evaluating and adapting as necessary
• Lead the always on Alpro brand engagement across B2B training platforms, customer trade shows/coffee shows & POS ordering system.
• Responsible for the excellent execution of NPD in specific customers
• Tracking of the key targets (e.g. activation ROI, shopper conversion, customer touchpoints) to deliver the plan, working across functions to execute
• Delivery of each campaign by subchannel (e.g. main estate, convenience, online etc) to maximise ROI

Team Engagement & Development

• Being an active member of the Shopper team
• Delivery management through setting the plans for activities and desired outcomes, engages the team on the ‘why’ of each project and coaching on the day-to-day challenges