We are looking for a Product Analyst – Marketing Insights & Digital Analytics to support the evolution of digital analytics and consumer insights capabilities across marketing, eCommerce, and digital channels. In this role, you will work closely with Product Owners, Data & Analytics teams, Marketing stakeholders, and technology partners to help deliver actionable insights, maintain product performance visibility, and support data-driven decision-making.

This position is ideal for candidates who are passionate about digital analytics, consumer behavior, reporting, and translating business needs into analytical solutions.

Product & Analytics Support

• Support the Product Owner in managing product backlogs, requirements, and prioritization activities.
• Gather, document, and analyze business requirements related to digital analytics, dashboards, and reporting solutions.
• Assist in creating user stories, acceptance criteria, and testing scenarios for analytics-related enhancements.
• Monitor product performance and support the validation of new releases and feature deployments.

Data Analysis & Insights

• Analyze digital consumer behavior and marketing performance data to identify trends, opportunities, and risks.
• Support KPI tracking, dashboard maintenance, and reporting activities.
• Translate business questions into analytical approaches and actionable recommendations.
• Assist stakeholders in understanding key performance indicators and measurement frameworks.

Measurement & Data Quality

• Help maintain tracking, tagging, and measurement governance processes.
• Support monitoring of data quality, tracking accuracy, and reporting consistency.
• Participate in issue investigation and root cause analysis for data discrepancies.
• Collaborate with technical teams to ensure reliable data collection and analytics processes.

Dashboarding & Reporting

• Create and enhance dashboards using Power BI, Looker Studio, Tableau, or similar platforms.
• Support standardization of metrics, business rules, and reporting definitions.
• Provide regular reporting and insights to business stakeholders.
• Help improve reporting efficiency and data visualization practices.

Stakeholder Collaboration

• Partner with Marketing, eCommerce, Media, Consumer Insights, Data, and IT teams to understand business needs.
• Facilitate communication between business and technical teams.
• Support workshops, requirements gathering sessions, and user adoption initiatives.
• Contribute to documentation and knowledge-sharing activities.

Continuous Improvement

• Identify opportunities to improve analytics capabilities, data visibility, and reporting processes.
• Support experimentation, pilot initiatives, and performance reviews.
• Promote best practices for analytics, measurement, and product governance.
• Contribute to the continuous enhancement of digital insight capabilities.

Required Qualifications

Education

• Bachelor's degree in Data Analytics, Information Systems, Engineering, Statistics, or a related field.

Experience

• 2–4 years of experience in Digital Analytics, Business Analytics, Product Analytics, Marketing Analytics, Data Analytics, or a related role.
• Experience working with cross-functional business and technical teams.
• Exposure to digital products, analytics platforms, or marketing technology environments is a must.

Technical Skills

• Experience with Google Analytics 4 (GA4) or similar web analytics platforms.
• Knowledge of digital measurement concepts such as events, conversions, funnels, and KPIs.
• Familiarity with Google Tag Manager or similar tagging solutions.
• Experience creating dashboards using Power BI, Tableau, Looker Studio, or similar tools.
• Strong analytical and data interpretation skills.
• Working knowledge of Excel and data visualization techniques.
• Familiarity with Jira, Confluence, or similar collaboration tools is a plus.

Business Knowledge

• Understanding of digital marketing performance measurement and website analytics.
• Basic knowledge of SEO metrics and digital channel performance.
• Interest in consumer journey analysis, eCommerce analytics, and customer behavior.
• Awareness of privacy, consent, and data governance principles.

Language Requirements

• Fluent English required.
• Spanish highly preferred.
• Portuguese is a plus.

Behavioral Competencies

• Analytical and curious mindset.
• Strong attention to detail and problem-solving skills.
• Excellent communication and stakeholder management abilities.
• Ability to simplify complex data into actionable insights.
• Collaborative and proactive approach.
• Comfortable working in fast-paced and cross-functional environments.
• Strong learning agility and continuous improvement mindset.

Why Join This Role?

This position offers the opportunity to work at the intersection of digital analytics, consumer insights, marketing technology, and business intelligence. You will contribute to high-impact initiatives that improve visibility into consumer behavior and marketing effectiveness while developing expertise in modern analytics tools, digital measurement, and product-driven ways of working.