PURPOSE OF THE ROLE

Danone Middle East & North Africa is looking for a passionate, self-motivated Senior Brand Manager based in Cairo, Egypt, to support the Specialized Nutrition Business (Infant formula milk & 1^st diet) . The Senior Brand Manager will act as a key driver of the consumer marketing strategy across MENA CBU, covering +11 countries with key focus on Egypt, Jordan, KSA, GCC Countries& Pakistan. The role accelerates brand growth, equity, and profitability by leading insights-driven plans, marketing excellence, and innovation agendas. You will act a strategic partner to commercial and cross functional teams, ensuring strong consumer connection, best in class execution and impactful brand performance.

This role manages complexity at a regional scale, operating across diverse markets, managing agencies across countries.it requires navigating market -specific dynamics, regulatory environments, while adhering to Danone code of ethics and external countries regulations.

KEY ACCOUNTABILITIES

1. Brand Strategy & Integrated Communication Leadership

• Lead the development and execution of integrated communication plans across all markets, fully aligned with brand strategy and portfolio KPIs.
• Translate consumer, market, and competitive insights into actionable strategies that drive awareness, consideration, and conversion.
• Define clear objectives and KPIs and ensure all brand activities deliver against them.
• Ensure flawless execution of communication strategies across the most effective channels

1. Digital, Media & Consumer Engagement

• Own the strategic role of digital and online journey: social, CRM, influencers, mobile, online, website, ecommerce; and embed them into end-to-end consumer journeys.
• Continuously monitor channel performance and optimize media and digital plans to maximize ROI and recruitment efficiency.
• Develop consumer online journey with relevant content, assets, and experiences that strengthen early connection with moms and improve overall engagement that prolong the journey

1. Insights, Innovation & Portfolio Growth

• Drive the Strategic Innovation Pipeline and support localized rollout of innovations, ensuring compliance with regulatory and market requirements.
• Lead packaging and labeling changes in close collaboration with cross-functional teams.
• Conduct deep-dive insight work to anticipate consumer needs and shape future product and communication strategies.

1. D) Performance Management & Commercial Excellence

• Lead monthly brand and market performance reviews; flag risks and opportunities and recommend corrective actions.
• Conduct in-depth SKU performance analysis across portfolio
• Manage A&P budgets, ensuring accurate forecasting, and continuous improvement in ROI.

1. E) Cross-Functional & Market Collaboration

• Partner closely with across functions to ensure integrated planning and flawless execution.
• Guide market teams in adopting best practices, delivering impactful local activation, and achieving KPIs.
• Championing a culture of agility, data-driven decision making, and consumer-centricity across the organization

KEY PERFORMANCE INDICATORS

• Market share and net sales growth per market
• Brand profitability
• Brand health metrics (awareness, recommendations, perception, penetration)
• Delivery of brand plans on time and within budget
• Stakeholders’ management and alliance
• Team growth and development

ABOUT YOU

Competencies:

• Leadership Attitudes (HOPE): Humanism, Openness, Proximity, Enthusiasm
• Strong expertise in Research insights (Nielsen Retail audit, IQVIA IMS, consumer research, others) strategy, consumer marketing
• Digital marketing and media acumen
• Leadership and team development
• Project and stakeholder management
• Highly analytical and communication skills
• Diversity and inclusion culture

Profile:

• University degree in Marketing, Business, or HealthCare
• Minimum 5 years experience in consumer marketing, preferably in FMCG or nutrition, with at least 1–2 years’ experience in a similar role
• Regional marketing experience working across multiple markets and cross functionally in MENA
• Good awareness & experience in managing media management agencies with a strong focus on digital
• Fluent in English and Arabic. French is a plus
• Regional and science-driven brand experience

Additional information:

Travel is required within MENA & occasionally globally up to 30%

Nutricia Middle East DMCC (part of Danone Group) is committed to respecting the WHO Code and all related local regulations.