Join Us and Build the Future of Hydration

At Bonafont, we believe in creating healthier habits for people and the planet. As part of a global powerhouse in the beverage industry, we combine purpose-driven innovation, world-class brands, and a deeply collaborative culture. Here, your ideas don’t just shape marketing campaigns — they shape the way millions of consumers hydrate every single day.

If you’re driven by impact, inspired by consumer behavior, and thrive in organizations where empowerment, agility, and creativity fuel every decision… this is the place for you.

We’re Hiring: NATURAL WATER Grouper (Senior Brand Leader)

Location: Santa Fé, Mexico City

We’re looking for a visionary brand leader to set the strategic direction for our Still Water category, accelerate growth across the Bonafont portfolio, and lead breakthrough consumer experiences.

What You’ll Lead

Brand & Portfolio Strategy

• Define long-term positioning and the Still Water portfolio roadmap.
• Build strategy through deep consumer and competitive insights.

Campaign & Channel Execution

• Lead integrated ATL, BTL, digital, e‑commerce, in‑store, and omnichannel campaigns.
• Ensure consistent, locally resonant messaging across all channels.

Innovation Leadership

• Partner with R&D and Product teams to design and launch market‑relevant innovations.
• Drive concepts from ideation to full commercialization.

Trade & Retail Marketing

• Collaborate with Sales and Trade teams to create impactful programs.
• Strengthen retailer partnerships and execution across modern & general trade.

Consumer & Market Insights

• Translate data into clear strategic actions.
• Influence pricing, innovation, communication, and category growth decisions.

Requirements

To succeed in this role, you’ll need:

• 8+ years of experience in marketing roles (brand, category, innovation, consumer insights, or related fields).
• 3+ years in leadership roles, successfully influencing cross‑functional teams and stakeholders. (FMCG is a must)
• 5+ years in a management position, leading and developing marketing strategy.
• Strong experience in brand building, portfolio strategy, multi-channel campaigns, and innovation.
• A proven track record of delivering growth, consumer engagement, and impactful brand execution.
• Ability to balance strategic vision with hands‑on execution in a fast‑paced environment.