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Digital Activation Specialist – Specialized Nutrition

  • Czech Republic Slovakia
  • Prague, Bratislava
  • On-site
  • Permanent Full-Time
  • Posted: 2 Apr 2026
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Digital Activation Specialist – Specialized Nutrition
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About the job

We are looking for a passionate and results-driven Digital Activation Specialist to join our Specialized Nutrition team for the Czech & Slovak markets. In this role, you will play a key part in shaping and executing impactful digital strategies across both pediatric and adult nutrition portfolios.

 

Responsibilities:

  • Support the Specialized Nutrition marketing team in planning, coordinating, and executing digital and multi-channel engagement (MCE) activities across brands and categories
  • Develop, implement, and evaluate targeted digital marketing plans aligned with short- and long-term brand objectives
  • Drive digital communication strategies across multiple categories, targeting both healthcare professionals (HCPs) and consumers/patients
  • Collaborate with cross-functional teams to deliver integrated, results-driven campaigns
  • Contribute to building and enhancing direct-to-consumer (D2C) digital capabilities
  • Play a key role in advancing digital excellence in both pediatric and adult care segments

 

About you

Requirements:

  • University degree (minimum Bachelor’s level)
  • Experience in digital marketing (min. 3 years)
  • Strong understanding of multi-channel engagement and digital ecosystems
  • Ability to manage multiple projects and stakeholders in a fast-paced environment
  • Data-driven mindset with experience in campaign performance analysis and optimization
  • Excellent communication and collaboration skills (team-work)
  • Experience in healthcare environment - advantage
  • Fluency in Czech/Slovak and English

 

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About Danone

What we offer:

  • Strong foundation of a multinational FMCG company
  • Supportive team – we’re on a first-name basis, always learning and helping each other
  • Hybrid work model - balance between home and office
  • Company laptop and phone - also for personal use
  • Modern offices
  • Opportunities for professional development and training
  • Online medical consultation
  • Flexible benefits through a Cafeteria system (Multisport card, meal vouchers etc.)
  • 26 vacation days, 5 sick days

 

We embrace diversity in our organization. This means giving full and fair consideration to all applicants without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, political opinion or disability status.

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Job details

Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition. 

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