The Head of EDP Category Strategy is accountable for defining, steering, and embedding the global EDP category strategy to deliver sustainable growth, value creation, and long‑term competitiveness for Danone.

The role acts as a strategic thought partner to Category Leadership Team, leads category‑level governance, and mobilizes cross‑functional leaders to translate strategy into impact. The role carries end‑to‑end accountability for strategic planning process, priorities defining and delivery of coordination across functions with a strong external orientation to consumer, channel, health, sustainability, and competitive dynamics specific to EDP.

This role goes beyond internal strategy translation. It brings a decisive outward-looking lens, integrating competitive intelligence, market signals, and ecosystem trends to anticipate disruptions, identify white spaces, and sharpen Danone’s winning choices.

The Head acts as a strategic sparring partner to the Category VP, Global Functions, Zones and CBUs, ensuring that strategic choices are robust vs. competition, anchored in external reality, and converted into clear growth platforms with disciplined execution. The EDP Head will also support the EDP Strategy VP and the EDP Category SVP in PMO (Project Management) and Transformation/Change Management activities.

KEY RESPONSIBILITIES & ACCOUNTABILITIES

1. Category Strategic Planning

• Define and continuously refine the EDP (Dairy and Plant-based) Category 3–5 year strategy, including diagnosis, ambition, strategic roles, and value creation model.
• Lead the articulation of clear strategic choices (where to play / how to win), grounded in deep understanding of consumers, regulatory environment in which we operate, our value chain, operational footprint, health & sustainability trends, and competitive dynamics across EDP. All of this at the service of both topline growth and bottom-line improvement.

• Act as a strategic integrator, connecting Commercial, Marketing, R&I, Operations, Finance, Sustainability and Zones around a shared ambition and plan.

• Hands-on support platforms (segment and brand leads), commercial and operations as thought partner and in shaping their specific strategies and plans
• Adapting and sharing the strategy for diverse audiences to ensure adoption and change management. Enable strategy deployment through frameworks, playbooks, and capability building, while avoiding over‑complexity and ensuring focus on impact.

          2. Competitive Intelligence

• Own and structure a best-in-class Competitive Intelligence capability for the EDP category, with a strong emphasis on external orientation.
• Continuously monitor and interpret:
• • Key global and regional competitors (scale players, insurgents, private label, adjacencies)
  • Portfolio moves, claims, pricing architecture, innovation patterns and ecosystem plays
  • Emerging business models, channels, technologies, and partnerships
• Translate competitive and market signals into clear strategic implications, white spaces, risks and opportunity areas for Danone.
• Lead competitive deep dives (together w/Zones and SIA), local competitive games, and scenario planning to pressure-test strategic options and innovation bets.
• Act as the reference point for “outside-in” thinking within the category ecosystem

3. Strategic Decision Support & Value Creation

• Lead and challenge business cases, financial scenarios, and strategic options for major category choices (platforms, innovation priorities, portfolio shifts, M&A or partnerships). Identify, size, and prioritize growth, productivity, and transformation opportunities, balancing short‑term performance with long‑term category health and competitiveness.
• Ensure strategic recommendations are fact-based, externally benchmarked, and financially sound.
• Support Zones and CBUs on critical strategic moments, offering senior-level guidance and perspective rather than project execution alone.

4. PMO & Governance

• Act as PMO lead for the EDP Category, ensuring disciplined governance, clarity of ownership, and pace across all priority initiatives. SPOC and entry point for EDP Category for the COMEX CoS Team and CEO Chief of Staff Team, amongst others.
• Orchestrate the strategic governance rhythm (Leadership Team Meetings, Zone/CBU connection points, EDP Events, Community Calls, COMEX sessions, etc), ensuring the right topics are addressed at the right altitude.
• Track progress vs. priorities, proactively flagging risks, delays or misalignment, and proposing corrective actions.
• Ensure consistency and rigor across (ways of working, standards, templates, KPIs)

KEY DELIVERABLES & SUCCESS METRICS

• Clear, differentiated EDP Category strategy with measurable ambition and value creation logic.
• High quality and timeliness of strategic decisions at category and leadership forums.
• Act as a senior influencer across the organization, mobilizing leaders through authority, credibility, and thought leadership rather than formal reporting lines.
• Tangible contribution to EDP category growth, mix improvement, and profitability.

• Effective deployment of strategy across zones and CBUs, with visible execution impact.
• Engagement, performance, and development of the EDP Category Strategy team.

MAIN INTERACTIONS

Internal

• EDP Strategy VP, EDP Category SVP and Category Leadership Team

• EDP Strategy Team, Global Brand, Innovation, Platforms, Sustainability, Operations, Finance, S&I, Legal
• Zone and CBU Presidents, Marketing and Sales VPs
• Corporate Strategy, M&A, and Performance teams

External

• Strategic partners, agencies, and consulting firms
• Industry experts, thought leaders, and selected external networks

Team set-up

• Part of the Global EDP Category Team (led by Category SVP)
• Reporting to Global EDP Category Strategy, Portolio & Sustainability VP
• Two direct reports