As Brand Manager in Danone Romania, you will have a fantastic opportunity to develop your career within a respected, pro-active and challenging business.

(Full-time, Location: Hungary, Czech Republic, Romania, Slovakia or Bulgaria)  

Main accountabilities:

•   The development, planning and execution of most marketing activities (launches, re-launches, BTL activities);
•   The development and implementation of brand strategies (communication, pricing, media);
•   The development of new product initiatives (market and consumer research, product research, concept and communication development, packaging development).
•   Promotions: develop, recommend and execute all promotions on coordinated brand (price promotions, sampling, raffles, premium packs, overfills, etc...), in close cooperation with the Financial Analysts, Trade Marketing, Purchasing and the BTL/advertising agencies. Assess the impact of those promotions and recommend follow-up action.
•   Launch & re-launches: coordinate product & concept research, tests, communication, packaging, media, consumer promotion, distribution plan, POSM, trade promotion, financial assessment etc.; recommend the final plan; assess the outcome and submit a follow-up recommendation.
  Brand strategy: develop and implement the communication, media and pricing strategies.
• New product initiatives: identify and exploit new product initiatives.
• Budget Control of coordinated brand.