Danone MENA is looking for a talented Senior Marketing Activation Manager for its Specialized Nutrition Business in Egypt to be based in Cairo, Egypt!

PURPOSE OF THE ROLE:

Plan, develop and execute Egypt Annual Operating Plan for Nutricia brands, through cross-functional Alignment with Egypt HN leadership team, MENA regional Marketing, in order to drive sustainable and profitable growth in line with company vision to achieve country objectives & implementing Marketing plans strategies

Sr Marketing Activation Manager of Egypt is fully responsible for executing marketing initiatives and activities for given brands in Egypt. Sr Marketing Activation manager aligns with HN Leadership team and marketing department to ensure uninterrupted operation of Nutricia business in Egypt through efficient A&P planning and spending. Marketing Activation Manager contributes to market analysis using available resources efficiently according to internal/ local rules and regulations.

KEY ACCOUNTABILITIES

• participate in annual planning process (AOP) through monitoring & executing A&P Budget plans after alignment with HN Leadership team & regional marketing & HIMM teams
• Collect and analyze data to understand market trends, competitor activities, and the behavior of a brand’s target audience and recommend actions to achieve annual sales and profit objectives.
• Based on Business needs communicated from Country HN Heads Develop, execute & monitor implementation of annual marketing plans.
• Lead product launches and portfolio management by analyzing sales data to update a brand or category portfolio.
• Be the liaison between Cross functional teams to ensure Implementation of Egypt market plans.
• Administer and monitor marketing activities
• Track &  follow up on A&P Budget planning & monitor A&P spent.
• Analyze the success of marketing campaigns and create reports.
• Support Egypt team as needed, including PowerPoint presentations, Market/Competitive information, Market insight and customer presentations
• Gain in-depth understanding of the country objectives & priorities from Egypt Heads of HN & Country director in order to then align cross functionally on the plans needed to achieve country objectives.
• Communicate effectively with other departments within the organization, and ensure understanding and proper alignment with all relevant stakeholders to Egypt marketing plans.
• Working closely with marketing and advertising counterparts, digital marketing firms, production companies and ensures that the brand strategy is being applied and executed consistently.
• Stay up to date on consumer and market insights such as sales volume, market share, profit projections, pricing and distribution.