Building-up short- & long-term category marketing strategy and preparing marketing plans with communication strategy in allergy business 

Responsible for flawless execution and tracking of portfolio strategies 

Managing the category budget & driving excellent execution of the marketing plans 

Coordinate the market research activities to ensure a clear understanding of the consumer insights for the category and drivers of the brands' performance. 

Gathering and interpreting accurately the customer segmentation, market analyses, SWOT, competitor analyses, other developments within the sector 

Ensure product sales forecast monthly by analyzing and report continuous intelligence on the product's performance, customer insights, potential negative issues, and opportunities 

Being an active member of the brand team including such as medical sales department, consumer department, sales department, regulatory department, and market access functions ensuring that the brand strategy and plans are effectively developed and implemented 

Creates inspiring informative briefings for 3rd parties 

Building and maintaining relations with opinion leaders, and associations as the representative of the brand 

Work closely with the medical sales force, cascade the strategies to the sales to ensure the achievement of category commitments 

Conducting routine field visit with the medical sales force to better understand the market drivers and dynamics 

Enhancing the company image through close contacts with internal and external stakeholders 

Coach and develop junior product managers according to developments areas aligned with Danone competency 

Capable of understanding complex category / marketplace and successfully managing multiple projects and priorities simultaneously 

Envisions the big picture and can breakdown projects into implemental phase, business priorities and considerations 

Comfortable in a performance driven business model and VUCA environment 

Be a creative & strategic thinker 

Demonstrated effective leadership competencies, including leadership in project management 

Deliver strong results, credibly 

Be open to new types of expertise & be flexible 

Have will power to overcome barriers with Can do attitude 

Have strong analytical skills and discover actionable insights via finding patterns in data 

Minimum Requirements 

University degree preferably in Engineering, Business Administration, Economics or related areas 

3-5 years' experience in product management, marketing at OTC/FMCG or Pharmaceutical industry 

Excellence Turkish and English communication skills, both written and verbal 

Willingness to travel minimum 20% of time