Danone Türkiye is looking for a talented colleague for the "Digital Marketing Executive" position. Take this opportunity to GROW together!
At Danone, we believe in bringing health through food to as many people as possible. As a Digital Marketing Executive, you will play a key role in shaping the future of our brands by supporting strategic initiatives, driving consumer engagement, and collaborating across teams to deliver meaningful impact. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma and we absolutely guarantee that you can just be yourself.
Key Responsibilities:
Media & Performance
Plan and manage integrated media campaigns across TV, DV360, Meta, Tiktok, online video and paid search.
Manage campaign performance across programmatic, paid social, online video and paid search.
Track key media KPIs across reach, engagement, efficiency and conversion, turning insights into clear optimization actions.
Continuously improve audiences, creatives, placements, bidding and budget allocation to maximize media effectiveness.
Identify and test new platforms, formats and media opportunities to drive stronger results.
Media Analytics & Measurement
Use tools such as DV360, Meta & Tiktok Business Manager, Google Analytics 4, GTM, Firebase and Adjust to evaluate campaign performance.
Work with 1st party data, platform audiences and retargeting strategies to improve targeting and relevance.
Support accurate campaign measurement through pixels, conversion tracking and tagging.
Turn media data into simple, actionable insights for brand and cross funtional teams.
Agency & Stakeholder Management
Partner closely with media agencies on campaign planning, activation, optimization and reporting.
Review and challenge agency recommendations, media plans and campaign performance.
Work with brand, creative, data and e-commerce teams to deliver effective and measurable campaigns.
Stay on top of digital media trends and bring new ideas, best practices and platform innovations into the business.
About You:
Around 1–2 years of experience in digital marketing, media or performance marketing.
Hands-on experience or strong familiarity with DV360, Meta & TikTok Business Manager.
Strong understanding of digital media channels, campaign optimization and performance metrics.
Familiarity with GA4, GTM, Firebase and/or Adjust.
Analytical, comfortable with Excel and large datasets, and able to turn numbers into clear actions.
Proactive, curious and comfortable working with agencies and multiple stakeholders.
Fluent in English.
Being a Danoner means that you create your own working experience.
We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.
All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, age, gender identity, disability.
Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it’s all up to you.
Working here, you’ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma, and we absolutely guarantee that you can just be yourself.
Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.
At Danone Türkiye, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact.
This journey inspires us to constantly challenge ourselves, measure what truly matters, and create long-term value — not just for our business, but for our people, partners, communities, and future generations.
If you’re looking to grow your career with purpose, you’re in the right place.
What we offer
This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive "change" & "growth”. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.
At Danone Türkiye, we do not aim to be the best company in the world, but better for the world.
That’s why, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact.
Through this journey, we strive to create long-term value for our employees, partners, communities, and future generations.
What’s next?
Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!
#LI-TU
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