Danone Türkiye is looking for a talented colleague for the "Digital Marketing Manager" position. Take this opportunity to GROW together!

In this role, you will shape the digital vision of our iconic brands , drive ai-powered growth, and lead cross‑functional digital initiatives end‑to‑end.

We absolutely guarantee that you can just be yourself.

Key Responsibilities:

• Act as the digital leader for the brands, elevating digital marketing capabilities by building meaningful platforms and AI‑powered services that enhance consumer value and brand equity.
• Lead audience‑first media & experience strategy, understanding how consumers interact with digital touchpoints and designing data‑driven, full‑funnel media approaches.
• Ensure the full integration and governance of the ICP framework across Danone Türkiye, acting as the strategic gatekeeper to ensure consistent and rigorous usage by all brands.
• Own the end‑to‑end performance of Hayat’s D2C platform, driving continuous optimization of traffic, conversion, retention, and consumer lifetime value.
• Drive Danone brands’ growth in e‑commerce to win in e-com to inspire purchase where it matters and build seamless omnichannel commerce experience that both grow hearts & minds.
• Champion a two‑way knowledge flow (“Bring Outside In & Bring Inside Out”) to boost digital maturity, inspire teams, and foster a culture of continuous learning within Danone Marketing.
• Build and manage a unified Agency Ecosystem, operating under a single governance model to ensure efficiency, strategic cohesion, and best‑in‑class delivery across all digital, media, creative, analytics and UX disciplines.
• Lead strong collaboration and alignment with brand and global teams, ensuring unified strategy, shared insights, and consistent excellence across markets.

About You:

• 4–5 years of digital marketing experience, preferably in FMCG or similarly fast‑paced consumer industries.
• A strategic digital thinker with strong curiosity for emerging trends, platforms, AI solutions and new marketing technologies.
• Proven experience in leading digital campaigns end‑to‑end, with strong decision‑making and problem‑solving skills.
• Solid background in agency management and cross‑functional digital projects, able to align diverse stakeholders around a unified direction.
• Strong analytical mindset with the ability to translate complex data into clear, compelling, and actionable stories for business partners.
• Excellent communication skills and full proficiency in English; comfortable collaborating with global teams

We Offer You:

• • Real Ownership:Take the lead on consumer data architecture and make an impact from day one. You’ll have the freedom to drive projects and see your ideas come to life.
  • Global Collaboration: Work hand in hand with Danone’s international Data, Tech & Digital Marketing teams. Gain exposure to diverse markets, best practices, and cutting-edge projects worldwide.
  • Continuous Learning: Access powerful training & development programs designed to accelerate your career, both locally and globally. From digital bootcamps to leadership training, your growth never stops.
  • Innovation Culture: A workplace where fresh ideas are valued. You’ll be encouraged to challenge the norm, experiment, and shape the future of digital marketing.
  • Cross-Functional Exposure: Collaborate with brand, IT, media, and agency partners. Expand your network and sharpen your skills across multiple disciplines.
  • Career Growth: Step into a role with clear opportunities to expand your responsibilities and progress into broader digital or marketing leadership roles.
  • Purpose & Impact: Be part of Danone’s mission “One Planet, One Health” where every project you lead contributes to healthier people and a healthier planet.
  • Inspiring Environment: Join a passionate, supportive, and diverse team that thrives on collaboration, curiosity, and making an impact together.

Being a Danoner means that you create your own working experience.

• You could design your own way of working with our hybrid working model.
• Our head office is in Ataşehir.
• You could decide your daily 8-hours of working period within our flexible-working hours practice.
• We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!
• Summers are flexible here! You could work fully remote for 4 weeks during July and August.
• We also enjoy Fridays during summer period between July and August by finishing our works by 15:00 and enjoy the rest of the day and starting the weekend earlier.
• Danone offers various types of leave days to support Danoners’ work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of "Im New in Danone Leave"; 1 day of "My Future is Good Leave" for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.

We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.

All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, age, gender identity, disability.

Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it’s all up to you.

Working here, you’ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma, and we absolutely guarantee that you can just be yourself.
 

Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.

At Danone Türkiye, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact. 

This journey inspires us to constantly challenge ourselves, measure what truly matters, and create long-term value — not just for our business, but for our people, partners, communities, and future generations.
If you’re looking to grow your career with purpose, you’re in the right place.

What we offer

This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive "change" & "growth”. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.

At Danone Türkiye, we do not aim to be the best company in the world, but better for the world.
That’s why, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact.
Through this journey, we strive to create long-term value for our employees, partners, communities, and future generations.

What’s next?

Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!

#LI-TU