Danone is one of the biggest FMCG companies and is focusing on bringing health through food to as many people as possible. Do you want to join us to contribute to a healthier world? We are now looking for a:

Shopper Activation Coordinator

(Full-time, Location: Romania, Bucharest, hybrid)

Why should YOU apply right away?

If you need more than our great company culture, you should keep in mind the opportunity to

• Develop your career in a dynamic and purpose-driven environment
• Enjoy a flexible hybrid working setup (minimum 2 days/week in-office)
• Receive a medical subscription extended to your spouse and children
• Celebrate your birthday with an extra paid day off
• Access Bookster - your gateway to inspiration and self-development through reading
• Benefit from our Employee Assistance Program for mental well-being and support

YOUR responsibilities as a Shopper Activation Coordinator will include (but not limited to):

Monitoring Brand Execution:

• Distribution/price/promo – contributes to defining the best link between brands and profitable channels in order to maximize growth, and provides concrete recommendations on distribution opportunities, price vs. competition & promo vs. competition;
• Defining and tracking the brand’s picture of success/scorecard in line with agreed KPIs;
• Monthly in–out calendar – owner of the activation calendar for each specific brand, based on channel specifics, aligned with annual priority brands and quarterly execution priorities;

Channel Activation Strategies & Annual Plan

• Building the annual activation plan in accordance with brand priorities and growth event planning/key sales priorities per customer and available counterparts;
• Analyzing and understanding shopper behavior in specific channels to implement the right promotional tools;
• Analyzing, understanding, and acting according to channel specifics, channel growth potential, and channel profitability;

Activation:

• Annual implementation of the annual calendar per channel, at brand level;
• Defining and implementing a concrete activation tool for each growth event, aligned with shopper and channel specifics, to maximize growth;
• Tracks and evaluates post-mortem (with PRGM) to understand activation performance and learnings for the future;
• Designs and implements key execution principles (picture of success) for sales execution;
• Defines and implements engagement plans for key sales stakeholders (partners and distributors);
• Leverages cross-division power to maximize activation tools; provides concrete recommendations regarding activation of priority brands and the profitable growth agenda.

We are looking for a Shopper Activation Coordinator with the following profile:

• University degree and ideally 1 year of experience in Marketing, Trade Marketing, Shopper Activation
• Fluently in Romanian and English, spoken and written (mandatory requirement)
• Knowledge of the Microsoft Office package (Excel, Outlook, Word, PowerPoint)
• Organizational and Project Management skills

Danone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people should impact the world through their daily choices. Healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies.

We embrace diversity in our organization. This means giving full and fair consideration to all applicants without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability status.

Are you interested in joining us?
Hit the “Apply” button.
 
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