Mission

As a CRM Product Owner, you will define and drive the product vision, strategy, and roadmap to digitalize Nutricia’s Healthcare Medical Channel across Europe. You will ensure scalable and consistent deployments across countries, delivering strong user adoption, measurable business value (PnL/OKRs), and compliance with enterprise governance (Enterprise Architecture, Technology Leadership Team). You will build European CRM product backlog, to develop the global CRM product in line with European business value driven priorities. Leveraging your expertise, you will guide European markets in transforming their processes to maximize value from CRM solutions.

Key responsibilities

• Product Vision and strategy :  Collaborates with stakeholders to define and communicate the European harmonized product vision and multi-year strategy (see Product Vision, Product Strategy Canva and OKRs) to win in HCO/HCP channel (reach&conversion)
• Channel & user expertise: Deeply understand end-user workflows & CRM experience and translate into product outcomes. Cooperates with other products to understand wider perspective and prioritize roadmap/ backlog respectively.
• Roadmap ownership (build + deploy): Create and maintain the enhancement & deployment roadmap across Zone/CBUs. Align priorities with SNU strategy and harmonization objective.
• Backlog & release leadership: Own European backlog prioritization, refinement, acceptance criteria and release planning (with cooperation with global IT team). Ensure predictable delivery and benefits. Cooperate with European teams on backlog prioritization and ensure high quality delivery with global team.
• Performance management & analytics: Define KPI framework, dashboards and insight loops to improve win-rates, compliance, adoption and productivity. Cooperate with IT Data&Analytics teams on delivery.
• Cross-product integration: Ensure tight integration with other solutions used in pharma/hospital channel.
• Enterprise governance & approvals: Drive platform decisions through EA/Architecture, Security/Privacy, Data, and Technology LT—ensuring compliance-by-design.
• Adoption & change management: Drive CBU onboarding, training, comms and hypercare; measure adoption and course-correct with feedback loops. Promote best practices. Sets expectations for squad members to support the product.
• Stakeholders’ engagement : Serves as the primary liaison between the squad members and the stakeholders.
• Continuous Improvement: Actively seeks feedback from stakeholders, team members, and end-users to identify areas for improvement by fostering the adherence to the frameworks best practices.

Key deliverables:

• Product Vision + Strategy incl. value case and investment plan.
• Roadmap: enhancements + multi-CBU deployment plan (3Y + AOP), with OKRs and benefits.
• Product Backlog with prioritized epics/ user stories/features, acceptance criteria and release calendar.
• Core capability design for CRM and related integrations, aligned with global owners
• Governance pack: EA/Tech LT approvals, security/privacy, data requirements, integration blueprint, budget management
• Adoption & Value tracking: rollout playbooks, training assets, adoption dashboard, benefits/PnL tracking.
• Customers satisfaction

Key interactions:

• Internal
  • IT&D data product teams, product owners and analysts
  • European & CBU Sales & Sales Excellence Teams – Sales/ Medical Directors, SalesForce Excellence Leads, Business  Admins
  • Global Business functions and Product Leads
  • Business Partners
  • Deployment Project managers
• External
  • Technology providers
  • Industry network and peers

Required experience & skills

• Minimum 7y experience working in life science CRM development
• Experience in leading harmonized product vision & adoption of CRM in pharma/medical nutrition across multiple markets.
• NBA (Next Best Action) experience in pharma sector
• Experience in management of HCP omnichannel experience, through CRMs solutions
• Experience in CRM Sales Salesforce.com deployments, Veeva CRM, Pitcher CRM would be an asset
• Experience in rollouts of global solutions in hybrid mode. Change management experience will be an asset.
• Knowledge and practical experience with Project Management best practices and related methodologies like Prince2, Agile, hybrids
• Experience in product-oriented organization
• KPIs, value-measurement orientation
• Strong leadership, communication and coordination skills
• Stakeholder management skills
• Ability to work under time pressure, including occasional off-hours deployment windows and travel
• Ability to work in a complex corporate environment with stakeholders on global, regional and country sides.
• Familiarity with commercial systems used in Commercial field, like Customer Data Platforms, e-commerce, web solutions, Identity Management
• Excellent English speaking and writing skills

Nice to have

• Certifications: Salesforce.com (Administrator or other relevant), Prince2 Foundation, PMP, Agile, Scrum, Product Owner (like PSPO, CSPO, SAFe POPM
• Change management experience

At the Danone group we are fulfilling our mission, according to which „we bring health to as many people as possible”.

Behind our brands is always technology pushing them forward. We know that the future of business is IT and data. That’s why we use advanced and innovative IT solutions which are implemented in all Danone units around the world. We are currently developing an IT & Data Hub in Warsaw and in three other locations around the world: Kuala Lumpur, Mexico City and Paris. Those Hubs will support IT & Data vision: by 2025, data & technology are strategic differentiators of Danone, powered by an agile IT & Data organization.

For more information about Danone, our divisions and culture, please explore   www.careers.danone.com.

WE OFFER

A revolutionary job that will be part of the digital transformation of global FMCG leader. We consider that it starts with people who notice more and make better decisions. And that’s exactly the kind of people we want to attract to DANONE.

We know that the future of business is IT and data. We are looking for catalysts for change. We ensure you work with great products, and technologies in an international environment, learning from experts and experienced managers but how much you will develop in this position depends on you!

We value smart working so that’s why while being focused on results, we offer flexible working hours and a home office policy. You are able to work from the office in Warsaw twice a week. Want to move to Warsaw? OK! We have a relocation package to help you out!

On top of that, you will have access to the benefits we offer to you and your family, including private medical care, benefits package for parents, life insurance, social fund, or employee discounts.

We’ve always been changers.

WHAT NEXT?

Click the “Apply” button and create your profile in the recruitment system by uploading a CV. We will get acquainted with your experience and then we will arrange the selected candidates for the first telephone interview. Next steps are two meetings with your future managers at Danone.

Do not hesitate and join our IT&DATA Team in Poland which vision is that the technology is a strategic differentiator for DANONE, powered by an IT agile organization.

We embrace diversity in our organization. This means giving full and fair consideration to all applicants without attention to race, color, religion, sex, age, sexual orientation, gender identity, national origin or disability status.
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Danone Sp. z o.o. with its registered office in Warsaw (ul. Bobrowiecka 8, 00-728 Warsaw) is the controller of your personal data disclosed in the profile and in documents submitted during the recruitment process.

Administratorem Twoich danych osobowych udostępnionych w profilu oraz w dokumentach składanych w ramach rekrutacji jest Danone Sp. z o.o. z siedzibą w Warszawie (ul. Bobrowiecka 8, 00-728 Warszawa).