As the brand manager, your primary role would be to grow the brand to new heights, leveraging all end-to-end strategic plans.

Managing the brand in Japan, you will be challenged to propose and execute brands strategy and action plan to meet and beat the agreed objectives in terms of volumes, market share and profitability, by offering new benefits to our consumers through innovative ideas and leading digital activations. You need to achieve this goal by leading and collaborating with internal& external stakeholders.

Main responsibilities

Obtain clear understanding of current sales/brand situation

• Analyze key data to understand and leverage key consumer-insight led trends in the current market
• Ensure clear understanding of the drivers and inhibitors of the performance of the brand
• Pro-actively and continuously identify gaps and new opportunities to drive the portfolio & activation through a clear understanding of the consumer, competition and trade.

Build and lead through innovation, working with multi-functional teams

• Build existing range of products via maintenance and renovation of base products, refreshing and extending as appropriate with relevant new products and concepts
• Develop breakthrough launch plans for the brand innovation, creating compelling activation plans that will drive trial on these new products, and beyond (holistic brand level) especially in digital field
• Drive strong execution of the agreed support plan & recommend amendments to the plan as appropriate to drive stronger performance including in-store POS/activations

Education background

Possess a bachelor’s degree or equivalent (Marketing, Business Management or Media/Digital background preferred)

Technical Skills and Experiences required

• Strong project management and stakeholder management skills with strong leadership and collaboration spirit across multiple functions
• Proven track record of new launch initiatives in a fast-moving environment and multi-tasked launch schedules, ie, at least 5 new initiatives
• Proven track record of managing a brand holistically, with core SKU renovation/ maintenance and seasonal /limited editions launches
• Native Level in written and spoken Japanese with strong Business Level written and spoken English
• 2-5 years of experience in actual Brand Marketing (SM/GMS/CVS) within FMCG industry, with experience of taking responsibility of the brand P&L.
• Experience food marketing/ digital marketing especially targeting 20-30s age group (preferred)

Competencies to be successful on the job

• Possess a Passion to win by being able to define and beat Objectives/Outputs
• Entrepreneurship mind-set and self-starter, being able to manage multiple tasks simultaneously
• Have a Creative mind and open willing to take risks and try new things
• Quick learner, with a passion for growth in the Marketing profession

Dedicated to bringing health through food to as many people as possible, Danone is a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.

At Danone, we aim to inspire healthier and more sustainable eating and drinking practices, in line with our vision - Danone, One Planet. One Health - which reflects a strong belief that the health of people and the health of the planet are interconnected. We deliberately concentrate on high-growth and health-focused categories, and commit to operating in an efficient, sustainable and responsible manner. For passionate people looking for autonomy and exciting career opportunities, Danone truly has something special inside. Check out the link below to find out more about Danone in Japan. http://www.danone.co.jp/

Danone Japan is a certified B Corporation and is an Equal Opportunity Employer: Female / Minority / Disability / Marital Status / Sexual Orientation / Gender Identity

Danone Japan doesn’t just welcome what makes you unique, we value it. We’re proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, genetic characteristic or any other protected status. Faithful to our values of openness and humanism, all our employees share in the commitment to engage one another with dignity and respect.