The Brand Manager for Bledina is accountable for accelerating the brand’s sustainable growth and reinforcing the relevance for the Early Life Nutrition category. The role focuses on building a distinctive, trusted and emotionally engaging brand. 

Key objectives include:

• Drive sustainable growth and market share by strengthening Blédina’s brand positioning and competitive advantage within the category
• Increase brand awareness, consideration and preference among parents through impactful communication, activation and consumer engagement initiatives
• Build and reinforce brand credibility and trust by leveraging scientific expertise, nutritional leadership and reassurance for parents
• Identify and unlock growth opportunities through effective portfolio management, as well as innovation, renovation and pipeline development
• Ensure excellence in marketing mix execution across all touchpoints, fully aligned with regulatory, medical and compliance requirements
• Contribute actively to shaping Blédina’s long‑term brand vision, progressively reinforcing its leadership credentials in Early Life Nutrition
• Act as a key cross‑functional leader, driving strong alignment between Marketing, Sales, Medical and Regulatory teams around shared objectives

Do not hesitate to apply if you:

• Have a university degree in Marketing, Business Administration or a related field.
• Bring 3–5 years of experience in Brand Management (FMCG preferred).
• Have experience in FMCG; exposure to Nutrition and Infant Food is a plus.
• Demonstrate a proven experience in brand activation, communication and portfolio management.
• Combine strong strategic thinking with hands‑on execution and analytical skills.
• Have experience working in cross‑functional and international environments, with high ownership and accountability.
• Are fluent in English; Portuguese is mandatory.