Consumer Engagement Specialist, Journey & Social Advocacy

Location: Hoofddorp + Hybrid Working from home or one of our People Hubs in the Netherlands. The role is based in the Netherlands and not open for remote working.

Are you a Social Media Manager and passionate about consumers and building consumer-centric experiences? This role might be for you!

We are seeking a Consumer Engagement Specialist to join our global team at Danone Place Amsterdam! Danone Place Amsterdam is the global head office of our Specialized Nutrition Unit where the global strategies are rolled out to the rest of the world.

We have a strong ambition for growth and are looking to step change our omni-channel presence. As a Global Consumer Engagement Specialist, you will support the further digital transformation of the Specialized Nutrition (SN) category with focus on Early Life Nutrition. 

About the job

As the Consumer Engagement Specialist, you will be working with multiple stakeholders within our wider Digital team but also Brand and Category, Strategy, Insights & Analytics, Medical on bringing together exciting projects to support the business objectives of the brands and the ambitious digital transformation agenda.  

Your Mindset 

• International and diverse team with focus on digital and entrepreneurial mindset  

• Strong focus on active projects with mandate from leadership team  

• Exciting opportunity to work independently in hybrid environment and be in control of your own time and the way you prefer to do things  

• Opportunity to do things for the first time in a unique way and be the change you want to see in the future processes of the company  

• Not afraid to make mistakes trying and take ownership for learnings  

Your Mission 

1. Consumer journey:  

• Reinforce the global KPI digital framework to ensure consistent performance reporting of key campaigns 

• Support on connecting with peer teams (Media, Search, Social, Data, Digital Product, DTC) to prepare for workshops and support the category with advice and solutions  

• Document and create effective playbooks and trainings 

• Support with best practices development from countries and globally  

2. Social advocacy  

• Develop and implement global social media strategies that promote our advocacy initiatives and amplify our brand's voice on key social issues.  

• Support the creation of compelling content that aligns with our brand values and resonates with our target audience. Ensure consistent brand messaging across all social media platforms.  

• Leverage peer-to-peer recommendations to enhance brand credibility and trust. Encourage satisfied customers to share their experiences and recommend our products/services to others.  

• Understanding of community building strategies in social and owned platforms  

• Monitor social media metrics and analyze the effectiveness of campaigns. Provide regular reports and insights to inform future strategies.  

• Able to brief and monitor work with multiple external agencies to deliver effective global and local frameworks and activations  

• Work closely with brand, media, PR, and Strategy, Insights & Analytics teams to ensure cohesive and integrated social media efforts. Collaborate with influencers and partners to expand our reach.

Meet your future manager! As Consumer Engagement Specialist, you’ll directly report to Ina Garvanska.

• 3-5 years of experience as a Social Media Manager or similar role on either agency or brand side and passionate about consumers and building consumer-centric experiences.  

• Strong understanding of social media platforms, trends, and best practices.  

• Excellent written and verbal communication skills.  

• Experience with social advocacy and community engagement.  

• Proficiency in social media management tools and analytics platforms.  

• Ability to work independently and as part of a team.  

• Passion for social advocacy and making a positive impact.  

• Bachelor's degree in marketing, digital marketing, communications, or related field. 

• Natural talent and interest to develop stakeholder management. 

• Comfortable at dealing with corporate, and challenging situations/challenges. 

• Team-oriented, hands-on, highly collaborative, and able to build cross-functional relationships. 

• Fluent in English. 

Working at Danone is a unique experience. It’s fast-paced and complex and, at times, it can get a little challenging. But it’s packed with opportunities to learn and grow working with some of the best-known brands in the world, like Aptamil, Nutricia, Alpro, Activia and Evian.

Bring your unique perspective, ambitions and entrepreneurial ideas to the table – the impact you could make might just surprise you. One Planet. One Health – BY YOU.

We’re proud to be a B-Corp certified company. That means we meet the highest verified standards of social and environmental performance, transparency, and accountability in everything we do.

We’re committed to building a diverse and inclusive team. As an Equal Opportunities Employer, we base our hiring decisions on merit, job requirements and business needs.

We offer

It’s an exciting time to join Danone. And the best part? You’ll be supported to grow an impactful career that you can be proud of. Together, we’ll build a healthier world.

All Danoners receive a complete package of benefits. This includes a competitive salary and yearly bonus, a premium free pension and great discounts on health insurance and Danone products. We understand the importance of flexibility and offer 30 days of annual leave (with the opportunity to purchase more) and a hybrid working environment, where you can work either from home or from one of our People Hubs in Hoofddorp, Utrecht and Rijswijk.

What’s next

It’s simple – hit the “apply” button until the deadline 8 February 2025. In order to comply with GDPR we can’t process your personal data without your given consent, so please apply directly via careers website. Good luck! We can’t wait to meet you.

Interview rounds:

• Interview with Talent Manager & Hiring Manager (online)
• Business Case Round with the Journey team and Consumer Engagement Director
• Final decision and feedback to be provided

* all applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status

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