Danone MENA is looking for a talented Marketing Activation Manager – (Aptamil) Maghreb  to join our Specialized Nutrition team and be based in Alger, Algeria.z

In this strategic role, you will lead the development and execution of marketing plans for the Maghreb region, ensuring alignment with country-specific objectives and cross-functional teams. You will play a key role in driving brand performance, managing budgets, and supporting the Maghreb team with insights, presentations, and market intelligence.

Job Responsibilities:

• Participate in annual planning process (AOP) through monitoring & executing A&P Budget plans after alignment with HN Leadership team & regional marketing & medical teams.
• Collect and analyze data to understand market trends, competitor activities, and the behavior of a brand’s target audience and recommend actions to achieve annual sales and profit objectives.
• Based on Business needs communicated from Country HN Heads Develop, execute & monitor implementation of annual marketing plans.
• Analyze sales data to update a brand or category portfolio propositions.
• Be the liaison between Cross functional teams to ensure Implementation of Maghreb market plans.
• Administer and monitor marketing activities .
• Track & follow up on A&P Budget planning & monitor A&P spent.
• Analyze the success of marketing campaigns and create reports.
• Support Maghreb team as needed, including PowerPoint presentations, Market/Competitive information, Market insight and customer presentations
• Gain in-depth understanding of the country objectives & priorities from Maghreb Heads of HN & Country director in order to then align cross functionally on the plans needed to achieve country objectives.
• Communicate effectively with other departments within the organization, and ensure understanding and proper alignment with all relevant stakeholders to maghreb marketing plans.
• Working closely with marketing and advertising counterparts, digital marketing firms, production companies and ensures that the brand strategy is being applied and executed consistently.
• Stay up to date on consumer and market insights such as sales volume, market share, profit projections, pricing and distribution.

To be successful in the role, you should ideally have:

Experience and Education

• Bachelor’s degree in Marketing or a related field.
• Minimum 3 years of experience in a similar position within the FMCG or Pharma industry.
• Proven experience in project management and data analysis.
• Strong understanding of institutional dynamics and account management.

Location

• Based in Alger, Algeria with flexibility to support Maghreb markets.

Skills

• Strong ability to develop and execute strategic marketing plans.
• Excellent cross-functional collaboration and stakeholder alignment.
• Proficient in budget planning and tracking (A&P).
• Skilled in market analysis, competitor tracking, and consumer insights.
• Capable of creating impactful presentations and reports.
• Experience in managing tender/private accounts is a plus.
• Strong leadership and communication skills.

Languages Required

• Excellent English, French is a must

Danone is a world-leading food company operating in three business divisions: Fresh Dairy Products, Specialized Nutrition, and Waters.
Danone’s mission is Bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have in impacting the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet and this is what our new signature One Planet One Health embodies.

We offer
Working in Danone MENA is one of the best places to build a strong career through everyday learning, empowerment, and team collaboration in an open culture & environment. Our culture fosters autonomy and empowerment, where your everyday can be a fresh adventure - full of new possibilities and opportunities for your development.

Danone MENA doesn’t just welcome what makes you unique, we value it. We’re proud to be an equal opportunity employer, where all hires to our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, national origin, age, genetic characteristic, or any other protected status. Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect.

So, if you are the Marketing Activation Manager we are looking for, click on "apply" now.