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Sales

Shopper Marketing Manager - Convenience

  • Reino Unido
  • London
  • Hybrid
  • Permanent Full-Time
  • Publicado: 19 Mars 2025
mobile
Shopper Marketing Manager - Convenience

Sobre el trabajo

Danoners are steering us to a more sustainable future, helping to make the world healthier. As a certified B-Corp, we have our Danone Impact Journey to 2026. This will only be possible with each and every one of our leaders. Do you want to be one of them? For more information on our Danone Impact Journey click HERE.

Role Purpose: 

To deliver excellent execution within key strategic convenience customers, responsible for the management and delivery of the Shopper strategy across Dairy, Plant, Waters and Baby categories.   

 

Key Activities:

 

Analytics

  • Confidently set Campaign KPIs and Objectives
  • Analysis of shopper data and previous activations to provide insight for campaign plans by customer
  • Monthly budget forecasting and reviews by category, adjusting accordingly based on data
  • Ownership and delivery of campaign performance and target tracking
  • Nurture and manage your day-to-day customer contacts

Project Management

  • Working closely with Sales and Marketing ICX team to ensure the delivery of aligned and impactful brand messages at every touchpoint within specific customers
  • Responsible for the excellent execution of Brand Campaigns and NPD in specific customers
  • Tracking of the key targets (e.g. activation ROI, shopper conversion, customer touchpoints) to deliver the plan, working across functions to execute
  • Delivery of each campaign by subchannel (e.g. convenience, online, quick comm  etc) to maximise ROI

Team Engagement & Development

  • Being an active member of the Shopper team
  • Delivery management through setting the plans for activities and desired outcomes, engages the team on the ‘why’ of each project and coaching on the day-to-day challenges

Sobre ti

We would like you to demonstrate your following key skills:

 

Leadership Expectations

  • Able to build good relationships authentically and quickly
  • Able to work autonomously to find solutions 
  • Able to build their network and can engage others through clear communication
  • Able to prioritise based on business direction

Functional capabilities

  • Understanding and experience of successful project management
  • Ability to use questioning and listening to gain true needs of customer/ agency
  • Able to demonstrate experience of successful negotiations
  • Good level of commercial acumen

Salary Banding: £48k - £57k plus car allowance 

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About Danone

At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities.

 

We have a range of flexible benefits and excellent rewards, click here to find out more.

 

Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.

 

The closing date for applications is 2nd April 2025, you will therefore hear about your application after this date.

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Conózcanos

Dedicada a llevar la salud a través de la alimentación al mayor número de personas posible, somos una empresa líder mundial en alimentación y bebidas basada en cuatro negocios: Lácteos Esenciales y Productos Vegetales, Aguas, Nutrición Infantil y Nutrición Médica. 

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