-
Bulgarie
- Permanent Full-Time
- Publié le: 9 Oct 2026
Où voulez-vous travailler ?
A propos de l'offre
Danone is one of the biggest FMCG companies and is focusing on bringing health through food to as many people as possible. Do you want to join us to contribute to a healthier world? We are now looking for a
Brand Manager (Activia, Actimel, YoPro)
(Full-time, Location Bulgaria, Sofia)
Why should YOU apply right away?
If you need more than our great company culture, you should keep in mind the opportunity to
Develop your career in a dynamic and purpose-driven environment
A friendly and open working environment
Enjoy a flexible hybrid working setup (minimum 2 days/week in-office)
An office in a central part of the city, near a metro station
Additional health insurance
Celebrate your birthday with an extra paid day off
Gift voucher for birthday cake and transport allowance
Benefit from our Employee Assistance Program for mental well-being and support
Maximum food voucher allowance
YOUR responsibilities as a Brand Manager will include (but not limited to)
Lead the end-to-end development, planning, and execution of impactful brand marketing activities, from new launches to relaunches and bold BTL campaigns.
Shape and drive brand strategies, including communication, media planning, and pricing, turning insights into bold, consumer-centric action.
Co-create and lead new product initiatives, deep dive into market & consumer trends, translate insights into winning concepts, and oversee development from pack to comms.
Orchestrate compelling 360° promotions (price promos, sampling, raffles, special packs, etc.) in close collaboration with Trade Marketing, Finance, Procurement, and creative agencies. Analyze their effectiveness and propose what’s next.
Own the full launch/relaunch process concept testing, product development, packaging, campaign rollout, in-store activation, media & trade planning – all aligned to business KPIs.
Build and execute sharp, data-driven brand strategies that elevate awareness, drive preference, and accelerate growth.
Identify whitespace and drive innovation champion new product opportunities that fuel future brand relevance.
Own your brand budget like a boss ensure effective budget management, ROI tracking, and alignment with business priorities.
A propos de vous
We are looking for a Brand Manager with the following profile
At least 5+ years of experience in the field of marketing in the FMCG industry
Bachelor's or Master's degree in Marketing/Economics/Communication and Media, or a related field
Fluent in Bulgarian and English (spoken and written)
Strong project management skills and ability to prioritize tasks in a fast-paced environment
Excellent communication and interpersonal skills
Ability to analyze data, identify insights, and make data-driven decisions
Experience in managing budgets and allocating resources effectively
Strong track record in creating and managing campaigns
Entrepreneurial mindset focused on opportunities
Flexible personality with a willingness to learn new things through experimenting
Proficiency in Microsoft Office and other relevant software
A PROPOS DE DANONE
Danone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people should impact the world through their daily choices. Healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies.
We embrace diversity in our organization. This means giving full and fair consideration to all applicants without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability status.
Are you interested in joining us?
Hit the “Apply” button.
To comply with GDPR regulations, we cannot process your personal data without given consent. Therefore, we strongly recommend applying directly via our career website.
%20(1)?qlt=82&ts=1752498519878&fmt=png-alpha&fit=wrap&dpr=off)
Japon
