Danone MENA is looking for a self-motivated, dynamic Consumer Brand Manager – Bebelac for our Specialized Nutrition business in Cairo, Egypt like you!

Leading the development and execution of consumer marketing strategies for Bebelac across MENA, to drive brand growth, equity, and profitability.  The role ensures consumer centric plans, strong cross functional alignment, and impactful activations that reinforce Bebelac’s leadership in Specialized Nutrition.

BUSINESS CONTEXT & KEY PRIORITIES:

This role operates in a highly competitive and regulated category, requiring strong brand building, disciplined execution, and close collaborations across functions and markets. Key priorities include strengthening brand credibility with parents and caregivers, responding to evolving consumer trends, and identifying growth opportunities through innovation and insight.

KEY RESPONSIBILITIES:

Brand Plans & Execution

• Support the development and implementation of consumer brand plans and campaigns.
• Implement integrated communication strategies (ATL, BTL, digital, social).
• Partner with local teams to deliver activation plans.
• Ensure consistency and alignment with medical marketing activities.
• Support regional and international consumer events and partnerships.
• Ensure compliance with local regulations and the WHO code.

Performance & Insights 

• Assist in managing consumer marketing budgets.
• Monitor & track brand performance (market share, net sales, brand health metrics).
• Track competitive activities and support proactive/reactive strategies.
• Evaluate campaign effectiveness & ROI, identify opportunities for improvement.
• Coordinate consumer research and insight generation to guide decision making.

Project & Stakeholder Management

• Support innovation projects from ideation to launch.
• Coordinate with global, supply chain, finance, and regulatory to ensure timely launches.
• Manage agency relationships and day-to-day operations.
• Liaise with medical affairs, trade, and sales teams for standardized execution.
• Prepare presentations & updates for internal and external stakeholders.

KEY PERFORMANCE INDICATORS

• Bebelac MENA leadership: market share growth in key countries
• Brand profitability & Net sales growth
• Brand Health Tracker & Consumer Value Journey
• Timely achievement of brand plan objectives and projects, within budget & scope
• Improvement in Net Promoter Score for consumer events

To be successful in the role you should ideally have: 

Experience And Education: 

• University degree in Marketing, Business, or Healthcare
• Minimum of 5 years of consumer marketing experience, preferably within FMCG & multinationals.
• 1-2 years in a similar role

*Experience with science based / pharma brands is a plus

*Regional experience is a big plus

Skills: 

• Consumer insight & segmentation
• Strategic planning
• Competitive analysis
• Problem solving skills
• Digital marketing expertise
• Strong communication & presentation skills; able to cater to different audiences.
• Proactive, energetic, and collaborative
• Able to work independently and cross functionally
• Strong in project and time management

Languages required: 

• Fluent in English/Arabic is a (must)
• French is an advantage

Additional Candidate Requirements:

• Aligned with Danone Values & HOPE behaviors
• Commitment to comply with WHO code of Breast Milk Substitutes and all related local regulations
• Valid passport and ability to travel across MENA markets.

Danone is a world-leading food company operating in three business divisions: Fresh Dairy Products, Specialized Nutrition, and Waters.

Danone’s mission is Bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have in impacting the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet and this is what our new signature One Planet One Health embodies.

What we offer

Working in Danone MENA is one of the best places to build a strong career through everyday learning, empowerment, and team collaboration in an open culture & environment. Our culture fosters autonomy and empowerment, where your everyday can be a fresh adventure - full of new possibilities and opportunities for your development.

Danone MENA doesn’t just welcome what makes you unique, we value it. We’re proud to be an equal opportunity employer, where all hires to our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, national origin, age, genetic characteristic, or any other protected status. Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect.

• Global exposure and growth opportunities.
• Competitive salary and benefits package.
• A culture that celebrates diversity, inclusion, and purpose.
• Access to learning programs and development opportunities.

What’s Next?

• If you are the Consumer Brand Manager we are looking for, click on "apply" now before April the 30^th
• Closing Date: April 30, 2026
• For more information about Danone, its people, and its business, please visit www.danone.com

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