Netherlands
France
The Paid Search Manager will drive Danone’s global capability in search, ensuring that search expertise is built and applied consistently across the company and its agency ecosystem. The role focuses on evolving Danone’s search approach in the new search world, as well as orchestrating synergies between the Media team, Platforms & Services team, and agency partners.
Main responsibilities
Beyond traditional SEM, this role will build connections across retail/e-commerce search, social search, and LLM search. Ensuring that Danone brands are visible and relevant, and optimised wherever consumers are looking. This role includes optimising for AI powered platforms, requiring a unified strategic approach across paid owned and earned to achieve success.
This is a capability-building and orchestration role: On the one hand you’re ensuring that Danone has the playbooks, governance, and partnerships in place for world-class search. On the other hand you are challenging and developing our agency system to make sure they deliver top execution.
Key deliverables
Main interactions
Internal: Media teams (Global & Local), Global Category teams, Platforms & Services team, Brand teams, Content Factory, E-commerce teams, Data & Analytics, IT/Martech, Influence & Advocacy.
External: Media and digital agencies, retail media partners (Amazon, Walmart, Carrefour, etc.), social platforms (Google, TikTok, Instagram, YouTube), search engine partners.
Note: This role can be based at our offices in either the Netherlands or France.
At Danone we are committed to our mission “bringing health, through food to as many people as possible”. Working together to make sure that our brands, like Hipro, Nutricia, Alpro, Activia, Nutrilon and Evian, create real benefits for people, communities and the planet. You will be part of one of the largest Certified B Corps™ in the world. Being B Corp means to be part of a select movement of companies verified to be meeting the highest standards of social and environmental criteria and using business as a force for good. One Planet. One Health
We Offer
All Danoners receive a complete package of benefits. This includes a competitive salary and yearly bonus, a premium free pension, 30 days of annual leave (with the opportunity to purchase more) and you will receive a monthly health care allowance. In addition, you can get discount on your gym membership, and we offer initiatives focused on nutrition, physical, and mental health. We provide continuous learning opportunities through workshops, online courses and training sessions.
In the Netherlands we also offer a hybrid working environment which enables each team to meet our people's desire for flexibility. You can work from one of our People Hubs in Hoofddorp, Utrecht and Rijswijk or you can work from home.
What’s Next
It’s simple – hit the “apply” button before the application deadline of 23rd January 2026. In order to comply with GDPR we can’t process your personal data without your given consent, so please apply directly via this website. Good luck! We can’t wait to meet you.
Need more information? Please contact Esther Vermeer, Talent Manager Sales & Marketing via esther.vermeer@danone.com.
* all applications will be considered for a vacancy without discrimination based on ethnicity, color, religion, sex, sexual orientation, gender identity, nationality, disability, or any other protected status.
We put people at the center of everything we do. Bring your unique perspective, ambitions and ideas to the table – the impact you could make might surprise you. We are committed to embrace diversity, nurturing an inclusive workplace where every individual is valued; Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA.
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