When I joined the BIO team, we were at a time when sales were shrinking year after year.
So there was many things done as whole team marketing, R&I, and also all the cross functional team work hard. Some very good strategies came out of that, and product development went very well.
As a result we were able to understand our consumers.
At the end, we feel it was a necessary challenge to grow. I think I am most proud of the fact that we were able to do this with the whole cross-functional team.