Key Responsibilities

• Develop and execute brand strategies and annual growth plans aligned with business objectives.
• Analyze consumer behavior, market trends, competitive dynamics, and category performance to identify growth opportunities.
• Lead integrated marketing campaigns across multiple touchpoints, ensuring consistent brand positioning and messaging.
• Manage innovation projects and product launches from concept development through market execution.
• Own and optimize the marketing budget, ensuring efficient allocation of resources and strong return on investment.
• Partner with external agencies and suppliers to deliver best-in-class marketing initiatives.
• Collaborate with cross-functional teams including Sales, Trade Marketing, Finance, Supply Chain, and Consumer Insights to achieve business goals.
• Monitor and report on brand performance, sales results, market share, and key marketing KPIs.
• Identify risks and opportunities and recommend actions to accelerate growth and strengthen brand equity.

What We're Looking For

Education

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Experience

• 3-5 years of experience in Brand Management within the FMCG industry.
• Proven experience in brand strategy development, innovation, and marketing execution.
• Strong analytical capabilities and experience leveraging market and consumer insights to drive business decisions.
• Experience managing integrated campaigns, product launches, and cross-functional projects.
• Advanced English preferred.

Technical Skills

• Brand strategy and portfolio management.
• Market and consumer analysis.
• Innovation and product development processes.
• Budget management and ROI evaluation.
• Marketing planning and campaign execution.
• Strong business and financial acumen.

Leadership Competencies

• Consumer Centricity
• Strategic Thinking
• Business Acumen
• Agility & Innovation
• Stakeholder Management
• Results Orientation
• Influencing and collaboration skills
• Strong communication and storytelling capabilities

Success Measures

Success in this role will be measured through:

• Delivery of sales growth and market share objectives.
• Achievement of brand health and equity KPIs.
• Successful execution of innovation and product launch initiatives.
• Effective management of marketing investments and budget efficiency.
• Strong collaboration across cross-functional teams and external partners.

At Danone Mexico, we are driven by a strong belief: the health of people and the health of the planet are interconnected. Guided by our global vision, One Planet. One Health., we are building a healthier future through food and beverages that are part of the everyday lives of millions of families around the world.

In Mexico, with more than 15,000 employees, 35 production plants, and over 100 distribution centers, we are a diverse and highly committed community behind iconic brands such as Danone, Activia, Oikos, Danonino, Bonafont, and Silk. Every person who joins us plays a key role in helping us continue to evolve, innovate, and create meaningful impact.

At Danone, you will find an environment where you can grow with purpose and bring your authentic self to work. We value the unique contributions each individual makes, and it is the combination of different experiences, talents, and perspectives that strengthens our culture and drives extraordinary results. Here, you will have the freedom to propose, create, and champion ideas that make a real difference.

We support your development through continuous feedback, clear objectives, agile ways of working, and learning tools designed to accelerate your professional growth. We want you to advance with confidence and build a career path that inspires you.

Your well-being is also a priority. That is why we offer flexible benefits, comprehensive health and wellness programs covering physical, emotional, and financial well-being, support platforms, exclusive discounts, and benefits that go beyond local statutory requirements to support you through every stage of life.

We are proud to be a Certified B Corporation, reflecting our commitment to responsible business practices, conscious decision-making, and creating a positive impact on people, communities, and the planet.

If you are looking for a place where you can contribute, grow, and be part of a community united by purpose, we invite you to explore our opportunities and discover everything you can build at Danone. Your next great career move could start here.