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Role Purpose:

A role not to be missed… within the number one dairy brand Activia, driving momentum, continuing our exciting turnaround plan, delivering profit and loss, setting a strategic north star for gut health aligned with global trajectory, and creating compelling storytelling to drive brand and business growth through engaged cross-functional teams.

Key Activities:

• Deliver profit and loss and United Kingdom and Ireland marketing performance of Activia to strengthen the top share position and accelerate growth.
• Contribute to the development and delivery of the annual marketing plan and business targets.
• Pilot brand performance throughout the year, working with the cross-functional team to course correct as needed.
• Manage the portfolio and allocate brand resources efficiently and effectively.

Brand Building:

• Shape brand strategy, driving the north star and brand purpose.
• Act as the United Kingdom and Ireland lead for Activia with the global and European team, influencing and deploying strategy and execution as needed.

Communications and Creative Leadership:

• Deliver and support communication strategy, working closely with the global team on influencing and deploying the new creative platform, and developing locally to land best-in-class communications through the funnel.
• Manage the integrated brand communications and integrated campaign planning process for campaigns, annual operating plans, and annual planning.
• Brief and deliver impactful brand campaigns and activations, working closely with the integrated brand communications team to deliver effective and efficient creative and media. Work with the Ireland brand manager to drive relevant execution.
• Drive brand visual identity and design brand assets locally as per the global brand vision.

Innovation Strategy and Delivery:

• Develop a three-year innovation pipeline strategy: fewer, bigger, better, and influence and align with global roadmaps.
• Lead brand innovation projects and launches, focusing on marketing craft rather than project management.

Role Model People Development and High Feedback Culture:

• Prioritize with the manager to ensure business delivery and development opportunities.
• Support planning and execution of activities to desired outcomes and inspire behind the why.