In this role you will be reporting into the Group Brand Manager Protein. You are part of team of 2 Brand Managers and 1 Jr. Brand Manager working on the HiPRO brand. 

The role will have a focus on leading the HiPRO brand in the Belgian market with support of the GBM, while also being responsible for some x-country BNL projects in close collaboration within the brand team.  

Your key responsibilities:  

• Continue to build our leading market position of HiPRO in Benelux and deliver brand growth  

• Lead & liaise closely with x-functional teams to build relationships within the organization and (co-) lead the development & execution of HiPRO plans to win at 'point of sweat'  

• Understand the BE protein market inside out and be the HiPRO key Country SPOC in BE for day to day topics 

• Leading annual Brand Audit & Creating annual Growth Plan with x-functions   

• Designing Growth Events locally & leading Creative Development   

• Driving Local Reno/Inno projects 

• In close collaboration within the team, build out the right 'sport brands' support model for the brand incl. partnerships, ambassadors, events     

To be successful in this role, you bring: 

• 2-5 years of experience in Brand Management, with a proven track record in delivering business growth and successful campaign Management across channels
• Demonstrated ability to lead innovation projects locally and at pan-EU level 
• Deep understanding of sport brands, including experience with partnerships and ambassadors activation
• Experience on POS activations is a plus  
• Analytical skills incl. the ability to derive strategies & actions based on market & consumer insights 
• Building relationships with global and EU team, sales, R&I, S&I and catman
• Strong verbal and written communication skills. 
• Fluent in English, and a good understanding of Dutch and/or French